Since its creation in 2006, Twitter has become one of the world’s most popular social media platforms, attracting 192 million active daily users. As social media has continued to change, Twitter has gone through countless updates and 2021 is a year where there have been several new developments to keep the platform fresh and forward-thinking.
Here is our round up of five of the most interesting Twitter features that have made a splash in recent memory.
1. Twitter Spaces
Twitter Spaces is one of the leading platforms in this arena, offering people easy access through Twitter. Useful features include hosting live audio rooms with up to 11 people and a reporting function to limit unregulated content and malpractices.
There’s tremendous marketing potential for businesses who use Twitter Spaces. An example is to create a Spaces room and invite experts to talk about a specific topic to build more brand awareness and thought leadership.
2. Twitter Blue
Twitter Blue is a subscription-based feature designed to improve user experience through access to a range of premium functions. These features are:
- Undoing tweets: Users can revise a tweet before it’s visible to followers.
- Bookmark folders: Bookmarks can be arranged into folders and saved for easier access.
- Reader mode: Users can convert Twitter threads into simple to read longform text.
While Twitter Blue is being limited to certain regions for now, it’s sure to enhance the Twitter experience when it becomes more widely available.
3. Super Follows
Super Follows is a feature that can help users earn money through the conversations they create. People who are eligible for the feature can promote exclusive content to their followers, be a part of specific communities and have access to other extra perks.
Currently, Super Follows is only available to a small number of people in the US and to be eligible you must be 18 years or older, have at least 10,000 followers and have tweeted at least 25 times in the past 30 days.
4. Safety Mode
Historically, Twitter has been a place where people are vulnerable to online abuse and that problem is set to be rectified with the introduction of a new safety mode.
By using the safety mode, Twitter users will be able to automatically block accounts that break Twitter rules and are seen as abusive or spammy.
This feature will certainly have a positive mental health impact once it’s rolled out on the platform.
This is just a glimpse of the new functions Twitter is rolling out and we’ll continue to provide regular updates on all the major social media platforms.