Digital Marketing

Trio Media Feature Image CoverSocials 2023

E-commerce marketing trends for 2024

Have you ever wondered how online shopping began? E-commerce’s humble beginnings started in teleshopping in the 1960s before the internet arrived in the 90s. As the internet grew popular, we welcomed the first ever e-commerce stores: Amazon (1994) and eBay (1995). Since then, the e-commerce industry experienced a meteoric rise in growth. Today, there are …

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Meet Threads: The newest social media platform on the block

Our lives revolve around social media. Whether you’re live-tweeting the latest Love Island gossip or scrolling through thousands of TikToks, we pretty much live by it. Over the last few months, the OG social media platform, Twitter, has gone down a spiral of changes, making a social media manager’s life a nightmare. Twitter users want …

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April Fools Nailed It Or Failed It

What Brands ‘Nailed It’ or ‘Failed It’ For Their April Fools Campaign?

April Fools Day is a great day for having a bit of fun, but it’s easy to get it wrong. In this blog, we’ll be looking at the best and worst pranks that brands have attempted on April 1st with mixed results. Yes, that’s right. It’s time for an April Fools edition of  ‘Nailed It’ …

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What can Chat GPT do and does it have the power to replace our role as marketers?

OpenAI has just announced the release of Chat GPT-4 and on the back of that, we thought we’d take a refreshed look at the capabilities of the platform, the appeal to its users and whether it’s time for marketers to start trembling about the future of their roles. I saw a recent article on Linkedin, …

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