Digital Marketing

It’s the 3 in 3! Your June Digital Marketing News Roundup

What a month! Talking to the national press about our 4-day working week trial, settling into our amazing new office space (check the vlog to see the big reveal).   Oh, and some of the usual stuff too – you know, client meetings, website design, SEO, content strategy, socials, video – and staying on top …

It’s the 3 in 3! Your June Digital Marketing News Roundup Read More »

YouTube Shorts – Why You Need Them & How To Make Them

YouTube’s announced that it’s making Shorts ‘shoppable’ – this means that brands and marketers will soon be able to include clickable product links in the actual video. Sure, they’re chasing TikTok’s tail (who isn’t, right now?) But YouTube Shorts are a pretty big deal, with 30 billion daily views. And while Shoppable Shorts haven’t arrived …

YouTube Shorts – Why You Need Them & How To Make Them Read More »

Google’s May 2022 Core Update – What You Need To Know

It’s been two weeks since Google rolled out their first major core update of the year. As ever, the SEO industry response has been…emotional. However, there’s been some real changes this time, with some big winners and losers. Industries experiencing volatility include arts & entertainment, games, home & garden, internet & telecom, jobs & education, …

Google’s May 2022 Core Update – What You Need To Know Read More »

How To Get More From Your Google Business Profile

Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses.   And it’s completely free to set one up. Which makes it all the more surprising when you see …

How To Get More From Your Google Business Profile Read More »

Competitor Analysis – An Introduction

Competitor analysis is a huge part of what we do here at Trio. No business operates in a vacuum and understanding how your competitors work will help you define your brand, and avoid your competitor’s mistakes. The first step in understanding your competitors? Identify them. Identifying Your Competitors Do you know who you’re competing against? …

Competitor Analysis – An Introduction Read More »

How To Spot – And Fix – Keyword Cannibalisation

Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly …

How To Spot – And Fix – Keyword Cannibalisation Read More »

Build Links The Right Way – By Providing The Best Answer

Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there …

Build Links The Right Way – By Providing The Best Answer Read More »