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Pinterest Predicts: What is it and how can your brand use it?

Digital Marketing / By

Pinterest Predicts explained:  Earlier this year, Pinterest released its annual “Pinterest Predicts” summary, which examines the newest, hottest trends expected to gain even more traction over the year. For the last 3 years, 80% of their predictions have come true. Pinterest Predicts is based on machine learning algorithms that analyse and identify patterns in the …

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Google Ads: Performance Max – What You Need To Know

Digital Marketing / By

What is a Performance Max campaign?  Google Performance Max is a type of campaign available on the Google Ads platform that allows advertisers to maximise their return on investment (ROI) through automated bid optimisation. With Performance Max, advertisers set their target ROI and Google’s algorithms take care of the rest, continuously adjusting bids in real-time …

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SEO Link Best Practices: Google’s New Update to Linking on Your Website

Digital Marketing / By

Just last week, Google published new link best practices for brands looking to improve their SEO and ranking. With so many changes to the Google Algorithm affecting how well we rank, it’s important to know what to do and how to stay relevant and crawlable to Google. The link best practices document is pretty much …

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The rise of authentic, unfiltered snapshot social media apps and how your brand can utilise the trend

Digital Marketing / By

To BeReal or not to BeReal, that is the question. If you haven’t heard of BeReal or TikTok Now, where have you been? BeReal emerged as one of the top social media apps, increasingly growing in popularity throughout 2022 and reportedly being downloaded a massive  28M times since its launch in 2020. Once each day, …

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The Role of ChatGPT in Marketing: A Collaborative Approach

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As technology advances, chatbots have become increasingly popular tools for businesses looking to automate customer service and communication. One such chatbot is ChatGPT, which uses natural language processing (NLP) to generate responses to user input. In this post, we will explore the role that ChatGPT can play in marketing and how it can be used …

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Five Christmas campaigns that ‘nailed it, and five that ‘failed it

Digital Marketing / By

The holiday season is here, and that means it’s time to talk about Christmas adverts! A long-standing tradition in advertising, Christmas ads see companies and brands taking advantage of the season’s high spirits to promote their products and services. The holiday period is seen by many brands as a way to boost brand loyalty, and …

Five Christmas campaigns that ‘nailed it, and five that ‘failed it Read More »

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The heavyweight battle between website design and site speed.

Digital Marketing / By

As a full-service digital marketing agency, we often find ourselves asking customers to face a trade-off between web design and site speed. The web is an ever-changing and evolving environment; one of the most important aspects of keeping up with this change is ensuring that your website has a strong foundation, which is made up …

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