Digital Marketing

Competitor Analysis – An Introduction

Competitor analysis is a huge part of what we do here at Trio. No business operates in a vacuum and understanding how your competitors work will help you define your brand, and avoid your competitor’s mistakes. The first step in understanding your competitors? Identify them. Identifying Your Competitors Do you know who you’re competing against? …

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How To Spot – And Fix – Keyword Cannibalisation

Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly …

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Build Links The Right Way – By Providing The Best Answer

Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there …

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It’s the 3 in 3! Your April Digital Marketing News Roundup

Welcome to another whirlwind review of all the latest digital marketing news. The social media world is particularly hectic at the moment, with about half a dozen new features introduced across your favourite platforms every month. But don’t worry – we’ll keep you up to speed with everything you need, either through our weekly ‘3 …

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How to Remove Google Reviews – or Learn to Deal With Them

The reason 64% of customers check Google reviews is simple – it’s really difficult to get rid of the bad reviews. People know they can trust Google and their reviewer community to save them from a bad meal, impossible parking, or bedbugs. Customers are 5 x more likely to read bad reviews than good ones. …

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3 in 3 roundup

It’s the 3 in 3! Your March Digital Marketing News Roundup

Oh my – is that…the sun? Spring’s arrived, and not a minute too soon. Of course, the sun never sets on the world of digital marketing, and we’ve been out picking the very freshest digital marketing insights to keep you up to speed with what you need. Here’s our ‘3 in 3’ Trio news roundup. …

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Ultimate Guide to CRO

Trio’s Ultimate Guide to Conversion Rate Optimisation

Conversion Rate is a metric that tells you what percentage of your website visitors/social media followers/advert viewers have took the plunge to let you know they’re interested in your offer. They’ve converted, and they’re now a lead for you to approach directly. Conversion Rate Optimisation (or CRO, if you’ve not got all day) is a …

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Define your brand identity

How to define your brand identity, with Trio’s ’20 Reasons’ Test

Who are you? It’s not always easy to answer that question. If you’ve ever been in one of those staff training sessions where you have to ‘catch the ball, say your name and tell us one interesting thing about yourself’, then you know what we’re talking about. That squirming feeling when you have to explain …

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