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It’s the 3 in 3! Your April Digital Marketing News Roundup

Welcome to another whirlwind review of all the latest digital marketing news. The social media world is particularly hectic at the moment, with about half a dozen new features introduced across your favourite platforms every month. But don’t worry – we’ll keep you up to speed with everything you need, either through our weekly ‘3 …

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Trio’s Ultimate Guide to Conversion Rate Optimisation

Conversion Rate is a metric that tells you what percentage of your website visitors/social media followers/advert viewers have took the plunge to let you know they’re interested in your offer. They’ve converted, and they’re now a lead for you to approach directly. Conversion Rate Optimisation (or CRO, if you’ve not got all day) is a …

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How to define your brand identity, with Trio’s ’20 Reasons’ Test

Who are you? It’s not always easy to answer that question. If you’ve ever been in one of those staff training sessions where you have to ‘catch the ball, say your name and tell us one interesting thing about yourself’, then you know what we’re talking about. That squirming feeling when you have to explain …

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