We live in a world where we have never been more aware of the impact we’re having on the planet. From long hot summers to everlasting winters, there is no denying that the climate is changing. Plastic has become the devil overnight and now every step we take and every move we make has an implication on the environment. So, what does this mean for business?
Certain industries, such as manufacturing, construction, travel & tourism, food & drink and retail are clearly under more pressure than other sectors. Legislation, governing bodies and certification make being compliant with regards to environmental impact a complex and lengthy process. Not all industries are regulated, but even when there isn’t a legal obligation on a business to be conscious of the environment, there is likely a consumer demand for it instead. You’ve got the media to thank for us living in the most environmentally conscious era, raising awareness of burning environmental issues and how they’re affecting us around the globe. We have never had as much information as we do today as to how our actions are affecting the planet, and this is causing a knock-on effect with how consumers behave. Recent research shows that 90% of consumers would switch to a company that support a cause they believe in, and many consumers are willing to pay more for products and services that are ethically or socially responsible.
With the rise of the socially responsible consumer, it makes sense for all businesses to consider how they can address their own environmental footprint and gain a competitive advantage in the process. Even a small change can make a big difference, giving you an opportunity to open a door with consumers who are driven by environmental factors.
As a digital marketing agency, Trio Media work with clients to show the benefits that an online presence can generate for a business. There are, however, further benefits. Digital marketing is a great way to lower your impact on the environment. Your company could go completely paperless in your marketing efforts; ditching the business cards, brochures and direct mail, in an effort to become more environmentally friendly.
Going paperless is a great way to lower your impact on the environment and in turn is likely to deliver you a higher ROI by investing your budget in digital marketing.
Not only are we living in the era of an environmentally conscious movement, but we’re also living in a world where mobile and internet is king. Consumers don’t wait for a leaflet to drop through their door when they require a local tradesman; they are online, asking for peer recommendations and reviews on social media and they’ll be using Google to search for providers in their area. Investing in digital marketing kills two (hypothetical) birds with one stone, reaching your audience in the places they’re already spending their time, with a message that resonates. You get more for your money with online marketing vs traditional marketing, and easily reach a sustainability goal by reducing your paper consumption in the process.
If you’re already investing in digital marketing, but still use offline and direct marketing methods, why not consider going paperless, so that you can show your customers a positive message about how you’re working towards being more responsible for the environment. If you’ve not yet investigated using digital tools to improve your marketing, then there has never been a better time. Digital marketing techniques include online advertising, social media, email, website, content and so much more. If you’re not quite sure where to start, then contact our team today and we’ll give you an audit on the digital marketing tools you can start using to optimise your business performance. And your very first tweet could even be about why you’ve decided to go paperless and save the environment!
Let us know what you’re doing as a business to be more environmentally responsible, and if you’ve noticed a difference in your consumers over the past 12 months. Leave a comment below!