In today’s fast-paced world, consumers are bombarded with marketing messages from all angles. Digital marketing agencies and business owners are having to plan, create and execute detailed content strategies to capture the attention of their audience and stay one step ahead of competitors.
It’s a lot of time and resources spent creating content and it’s exciting. It’s always worth making the effort. It’s the opportunity to connect with your customers and delight them with your unique expertise.
Yet, other obligations can easily creep up and divert your attention from the business of content marketing and the next thing you know, you’re feeling overwhelmed with the amount of content that needs to be produced as part of the strategy that was put into place.
Now imagine if all that pressure was taken away. That’s where hiring a white label content marketing agency comes in handy for grabbing the reins and producing the content you need in a timely manner.
What is white label content marketing?
Think of white label content marketing as ghost writing for businesses and digital agencies. You outsource all of your content writing needs to a third-party digital marketing agency. Once something has been written, it’s published and branded under your company name or the brand name of your clients.
As an example, a marketing agency who’s in charge of a fashion brand’s blogging strategy could need to have a certain number of blogs written per month. The agency would outsource the writing of these blogs to the third-party company and then they would present it to their clients under the brand name.
What are the benefits of white label content marketing?
A money and time saver
Developing and executing multiple content strategies for your clients is a time-consuming process. You may find yourself in a situation where you simply don’t have the bandwidth to produce that next big whitepaper or ten blogs in an allotted amount of time.
With a content marketing agency, you can save time by outsourcing it to specialists who live, eat and breathe copywriting. They will be able to craft content that resonates with your client and their audience.
There’s also a money saving factor. If you don’t have the time to create targeted, compelling content then you’ll ultimately miss the mark and may cause your client to go elsewhere.
White label content production ensures that you’ll have collateral that converts into leads and sales.
More freedom
How good would it feel to have the time you need to focus on the most enjoyable aspects of your business and concentrate on growing it?
By outsourcing content to a white label agency, you have the freedom to devote resources back into the areas that can lead to more sales and customer retention.
Expand your own service offering
Another advantage to working with a white label content agency is that you can provide your clients with a new service and clear a path to more growth.
This new service will enable you to offer tailored content creation solutions and you won’t need to spend time hiring additional staff. You’ll already have the resource of working with experts.
What white label content services do we provide?
At Trio Media, content marketing is something we have a lot of experience with and our white label writing services are as followed:
Content audits
The first part of any great content strategy is to examine existing assets and that’s where our content audits come in. On your behalf, we’ll carry out a full audit of your client’s website, covering the structure of web pages, existing blogs and more to determine what can be changed and improved.
We’ll also research client competitors to see how they’ve shaped their content and apply it to the suggestions that we’ve recommended.
Brand tone of voice
Every brand’s tone of voice is unique and can be split into three components: cadence, language and voice. Cadence is rhythm and sentence structure. Language determines what types of words a brand uses, and voice is about the type of emotions a business wants to evoke in their customers.
Our in-house content specialists will take the time to understand your client’s brand tone of voice and create content that meets those requirements.
Brief creation
Content needs structure before it can be written and that’s where brief writing comes into play. If a client needs help to determine what they want to say with a particular piece of content, we’ll write a detailed brief on your behalf that you can present to them.
The brief will contain vital information such as who the content is being aimed at, keywords, buyer journey stage, calls to action, key metrics to be measured and more.
Long and short form content creation
Whether it’s a series of blogs or an in-depth whitepaper, we can create a wide variety of content for you. All content will be thoroughly researched and edited to make sure it’s in line with brand tone of voice.
To find out more about our white label services, give us a call on 0113 357 0440 or contact [email protected].
