Google Ads (PPC)

Performance-driven Google Ads campaigns

Looking to accelerate your growth? Google Ads allows you to target new and existing audiences to drive website traffic, revenue and return on investment (ROI). Setting up a Pay-Per-Click (PPC) campaign will position your ad at the top of the Search Engine Results Page (SERP), helping you get seen and drive maximum results.

As Google Partners, we’re recognised by Google for our expertise in Google Search, Display, Shopping, and remarketing. Our PPC specialists know exactly how to create successful campaigns that increase revenue, brand awareness, and visibility. We’ll conduct landing page audits, keyword and audience research, and create a campaign plan that guarantees ROI and meets business goals.


Let’s talk Google Ads


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PPC services that get results

Our PPC specialist team delivers successful advertising strategies for Google Ads campaigns. We combine expertise, data-driven insights, and creativity to deliver the best return on your investment.

Google Search

Google Search ads are the bread and butter of an effective PPC strategy. We devise Search and Performance Max campaigns focusing on keywords that’ll reach and convert your target audience. We’ll also write persuasive ad copy to grab attention and revise your keyword targeting to ensure the best ROI.

Google Display

Interact with your audience across the Google Display Network (GDN) and YouTube with image, video, audio and text Display ads. Using audience data and engaging ad formats, we’ll display your adverts on relevant sites to visitors most likely to convert. We’ll structure your Google Display strategy to your goals and budget, ensuring you meet return on ad spend (ROAS).

Google Shopping

We help e-commerce brands drive sales using Shopping campaigns or Performance Max with Google Merchant Center. We’ll optimise your product listings, use compelling creatives and analyse your profit margins and stock levels to maximise returns. Our Google Shopping ads will deliver clicks, conversions and ROI.

Remarketing Ads

Remarketing is an effective PPC campaign that targets audiences that have visited and taken action on your site. Using Google Display, we implement custom audience targeting to attract already-engaged users who need that extra push. Our remarketing campaigns are cost-effective, deliver more conversions and a higher ROI.

Google Local Service Ads

Our Google Local Service Ads help local businesses generate leads through call and message requests. We’ll optimise your profile, manage your bidding strategy and monitor data to ensure you’re getting quality leads. With effective ad positioning, we’ll make it easy for prospects to find you when they need you the most.

Microsoft Ads

Google might be your go-to, but it’s not always your audience’s top search engine. If your target audience uses Microsoft Edge, Yahoo or Xbox, we’ll create a Microsoft Ad (formerly Bing Ads) campaign using keywords that offer a high ROAS. We’ll incorporate visual imagery and optimise ad copy for voice search, helping you get clicks that convert.

How we do it

Nichola Young

Paid Media Manager


We’ll first learn about your services or products, competitors, target audience and search terms you want to bid for. We’ll also discuss your metrics, including target CPA (cost per acquisition) and AOV (average order value), to ensure we meet your KPIs. If you don’t have KPIs, we’ll provide strategic recommendations based on your industry. After our call, we’ll audit your landing page’s UX, copy and CTAs to ensure it drives conversions.


Now, it’s time to put everything together. We’ll research audience insights using GWI for Google Display and PMax campaigns, ensuring we target the right audience. For search campaigns, we’ll research keywords and review top and bottom funnel keywords for different customer touchpoints. After this, our team creates a campaign plan to ensure everyone is on the same page.


After approval, we create your PPC campaign for Search, Display, Shopping, PMax or remarketing. We’ll write and revise ad copy until you’re 100% satisfied. We’ll also monitor and complete daily, weekly and monthly account optimisations to ensure you’re making ROI. We’ll provide a report detailing key insights and actions to make the most out of your ad spend.

Why is PPC so effective?

Gain quick exposure

PPC campaigns, like Google or Microsoft Ads, position your ads at the top of SERPs. This visibility increases traffic to your website, which, in turn, improves your domain authority, benefiting your organic ranking. At Trio, we strategically integrate your SEO and PPC campaign to help you bid for keywords that are difficult to rank organically.

Achieve targeted and measurable results

PPC allows niche targeting, ensuring your ads appear only to your target audience. We’ll research keywords, location, demographics, interests and more. Our targeting will reach the right people who are actively searching for what you offer. With Google Ads, we’ll track your impressions, clicks, CTR, CPC and conversions so you can see the success of each ad.

Create cost-effective campaigns

With PPC, we’ll control your budget and spending limit to drive maximum ad performance. We’ll also A/B test and optimise your ad headings, descriptions, targeting and landing pages. Our proactive approach to Google Ads and Microsoft Ads helps us create successful campaigns that meet ROI.

Why our clients love us

Google Partner

Google trusts us to maximise your ad spend. We deliver better campaigns based on the latest insight, skills and technologies.

Performance-driven campaigns

We create powerful search, display and shopping campaigns that generate revenue and ROI.

Full-service approach

We optimise ads with killer copywriting, highly visual images and effective ad management.

Need a team of Google Ads experts?
Let’s talk.

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