Video content

All eyes on you

You have 30 seconds to sell yourself. Are you ready? The power of video is waiting for you. Every year, more and more brands invest in video content marketing. And this is no fad, either. Consumers are hungry for new content, and with their 8-second attention spans, video is the solution your brand needs.

We’re a full-service digital marketing agency, so we know what creatives you need to succeed. Our team creates videos for paid advertising and organic social media campaigns that need a big, scroll-stopping impact. We also produce videos for web pages that demand action and drive results. We’re flexible to your company’s needs and will manage everything, from concept to distribution.

Let’s talk video content

 

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Video content services

We spend an average of 17 hours a week watching video content. Let’s make your brand stand out and bring in the results you’re looking for.

Paid video ads

Want to elevate your paid media campaign? Video advertising is the best way to increase your engagement and click-through rate (CTR) for your paid social and Google Ad campaigns. We’ll format your video content into various ad types, including Instagram Stories and Reels and TikTok In-Feed Ads. We’ll tailor your video ads to your audience’s needs to ensure optimal results.

Organic video content

Make an impact online with creative video content that social media algorithms and users love. Our social media experts create engaging videos for popular platforms, including TikTok, Meta, LinkedIn and Snapchat. We’ll jump on trends and optimise your video content for search, so you increase brand awareness, reach and engagement.

Website videos

Create a powerful first impression with visually stunning website video content. Our videos bring your brand to life, creatively showing what you do in a concise, memorable way. We produce website videos with SEO in mind, ensuring load speed remains optimal, and user experience is kept high.

How we do it

Ellie Craig

Design Project Manager

Strategise

Great video content always starts with a plan. In our discovery session, we’ll dig deep into your brand, values and goals. We’ll research industry trends, conduct competitor analysis and assess your current engagement levels. Once we have enough insight, we’ll develop creative concepts, gather feedback and finalise an approach.

Create

Now, it’s time to get everything ready for production. We’ll create a script, map key scenes on a storyboard and organise props for the content studio. We welcome any feedback at this stage and will ensure everyone is aligned with your vision and goals. Plus, your account manager will be with you every step of the way.

Produce

With everything organised, the shoot will be a stress-free experience for everyone on set. Our team will work with you to ensure filming goes smoothly and meets your expectations. During post-production, we’ll manage editing, audio mixing and voiceover so your videos are ready for distribution. We welcome all feedback and will edit until you’re 100% satisfied.

Market

We’ll supply your final video content in a format fit for your chosen platform. Our team will support your multichannel marketing campaign, scheduling videos for organic and paid social content. We’ll monitor the impact on engagement levels and identify ways to improve your video marketing strategy.

Why is video content important?

Influence buyer decisions

Consumers are short on time (and attention span), so you need to sell yourself quickly. Good video content is clear, purposeful and to the point. They tell your audience what you sell or do without them having to guess. And if you’re leaving them guessing, you’re not winning them over. Our highly engaging video content influences the buyer’s decision, enticing them to learn more about you.

Increase search ranking

Video isn’t just for social media – it’s a must-have for high-performing websites, too. Adding videos to your website will increase the time a user spends on your page. With better engagement, Google will reward your valuable content and improve your search ranking. Short-form content, like TikTok and YouTube Shorts, also appears in Google SERPs, increasing brand awareness across channels.

Boost paid ad performance

Video ads work – in fact, they get 6x more engagement than image ads. Not only do videos increase interaction, but they also have a lower cost per purchase (CPP) and cost of advertising (CPM) and a higher CTR. Ultimately, video content guarantees a better ROI, and if it’s scroll-stopping quality, your content can go far. Even viral. Our paid media team will create videos that align with your audience’s needs and goals to increase conversions and reach.

Why our clients love us

Creative specialists

Our team understands what search engines and social algorithms want from impactful video content.

Results-driven approach

We’ve helped established and challenger brands increase brand awareness, engagement and conversions.

Full-service team

We’ll combine your video content with paid media and SEO strategy to maximise your exposure.

Want in on the action?
Let’s talk.

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