AI SEO agency
Get found in AI with answer engine optimisation (AEO)
We help your business appear in AI search results, from LLM’s like ChatGPT to Google’s AI Mode
AI is changing how people search. Today, more than 60% of searches result in zero clicks, meaning people are getting answers directly from AI-generated results instead of visiting websites. Our AEO strategies help you get found in AI through tried and tested SEO techniques that have now evolved into AEO.
How we help you appear in AI search results
- Optimise content for answer engines – We tailor your content to appear in AI-powered platforms like ChatGPT, Perplexity, and Google’s AI Overview.
- Structured data & content clarity – We help AI easily understand, summarise, in order to cite your business in their responses.
- E-E-A-T Alignment – We refine your content to demonstrate Expertise, Experience, Authoritativeness, and Trustworthiness.
- Performance Tracking – We monitor how your content performs across AI tools and search engines.
Call us on 0113 733 2020, email us at info@trio-media.co.uk or fill out our contact form to speak directly with one of our AI SEO agency experts.
Need help with AI SEO? Let’s talk.
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AEO services
The introduction of AI has seen a massive change in consumer behaviour. Contextual prompts now deliver better answers, with more opportunities to be found. Want to know how to be visible in AI?
Technical SEO/AEO
Good technical SEO fundamentals still remain key when optimising for AI. Structured data, site speed and fixing errors will allow the answer engines to easily crawl and understand your website.
Content for AI SEO
We don't believe in using content that is written by AI. But what you need is content that is optimised for AI. Content should always be human-first, but it should answer questions people are asking in prompts.
AI Visibility
To be visible in AI and answer engines, you need to focus on content that is easily summarised, directly answers the question, is quotable and yet still guides users to your website where possible.
AEO Reporting
Want to understand what people find out about your company in AI? We can report on your mentions, citations, competitor analysis, missed opportunities, and content ideas aligned with prompts.
How we do it
We’ll start with a discovery session to learn about your services or products, competitors, target audience, and AI SEO goals. We’ll then conduct an AEO audit to identify potential opportunities to appear in answer engines and LLM’s.
Your custom AEO strategy will cover how we optimise for the human and the machine. We can write human-friendly content that answers questions easily. We’ll also work on building a strong technically optimised website. As an AI SEO agency, we know the best methods to ensure visibility.
We’ll constantly look for new ways to increase your AI visibility and report this back to you through our AEO reports. We’ll produce content ideas aligned with user prompts, and ensure your website is easily discovered by AI.
Why is AI in SEO important?
60% of searches result in zero clicks
Website traffic is no longer a useful metric for businesses, as consumers are finding out information about your company without visiting your website. You still have the ability to control what they see, and build awareness of your brand, through AI SEO. Focus on visibility, not clicks.
Keep up with changing consumer trends
Your customers are now using tools like AI Mode, ChatGPT and Perplexity to find products or services like yours. Fail to be found and you miss out to the competition. It's time to embrace that answer engines are here, and make sure your consumers can find you where they are looking.
Embrace the future of AEO in marketing
Whilst for now, we've settled on the term AEO (meaning answer engine optimisation), there are still a number of acronyms being thrown around including AIO, LLMO, SXO, GEO and more. Whatever you call it, an iteration of AI SEO is here to stay, so it's vital to embrace it to stay ahead.
FAQs
Any business that is interested in appearing in AI and answer engines can benefit from AEO, whether you are B2B or B2C. We have seen clients in a variety of sectors who are already getting cited in AI LLMs like ChatGPT and AI Mode, and AEO will help them to increase this visibility.
With AI in SEO being so new, there is a lot of opportunity for brands. We are seeing good early results, however as with anything that is reliant on algorithms which notoriously change often, it can take time and there is no set timeframe to expect results within.
We measure AEO performance using Semrush, reporting on metrics such as AI visibility, performing topics, cited sources, citation opportunities, competitor gap analysis, prompt research and brand perception.
No, however strong SEO fundamentals play a key part in AEO, so you will be at more of an advantage if you have already been following SEO best practices. Without an existing SEO strategy, we will start from scratch in building visibility in both search and answer engines, simultaneously.
Any work done for AEO will also complement paid activity, as it helps the search and answer engines understand your website better. We also see appearing in answer engines as a great brand building opportunity, even if it doesn’t result in a click to your website.
Prices depend on the level of data and support you need. Please get in touch to discuss your requirements.
Why our clients love us
AEO experts
We’re experts in SEO and AI, and have pivoted our expertise into our new AEO services, with in-house specialists.
Performance driven
As performance marketing specialists, we see the opportunity that AEO brings. We're here to help our customers get results.
Increase visibility
Our focus is about gaining online brand visibility for our clients, and AI offers a new opportunity for this. We're focussed on your growth.
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Need help with your AEO? Let’s talk.
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