Paid social media agency

We recommend a minimum ad spend of £1,000 per month to ensure your campaigns gather enough data and work effectively. However, your ideal budget will ultimately depend on your specific goals, audience size and chosen platforms.

If you are looking for broader reach, multi-platform campaigns or targeting highly competitive B2B audiences (such as on LinkedIn), we suggest a starting budget of £3,000 to £5,000 per month.

You can typically expect paid social ads to start delivering actionable results within the first 2 to 4 weeks. This window gives the platform’s algorithm enough time to exit the “learning phase” and begin optimising your delivery.

However, your exact timeline will vary based on four key variables: your budget, audience size, creative quality and the strength of your offer.

What to expect as your campaigns run:

• Early on: You will see a boost in views, likes and general engagement as people discover your ads.
• Later on: As the platform learns who responds best, those initial views will start turning into website traffic, direct leads and sales.

Industry benchmarks to keep in mind:

• Lead Generation: A standard conversion rate for a paid social lead-generation campaign sits between 1% and 3%.
• E-commerce: Instead of focusing on lead volume, e-commerce campaigns are typically measured by ROAS (Return on Ad Spend) to gauge direct profitability.

We offer both. We can support your business on a rolling monthly basis or step in for a specific, one-off project when required.

Our ongoing retainer packages are the most effective and our recommended approach for long-term growth. Consistent, daily management allows us to continuously optimise your campaigns, refresh your ad creatives and scale the strategies that are driving the best results.

If you need targeted expertise rather than ongoing management, we offer specialised one-off projects. These often serve as a great starting point for new clients and can easily be combined with Google Ads management or website build projects.

We frequently support businesses with specific project work, including:

• Account audit across Meta, LinkedIn, TikTok and Reddit
• Campaign setup
• Conversion tracking and pixel setup (Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, GA4)
• Market research
• Creative production
• Landing page consulting

The right platform ultimately depends on where your target audience spends time and on the specific goals you want to achieve. As official Meta, TikTok and LinkedIn Marketing Partners, we evaluate your needs to recommend the most effective mix for your brand.

Here is a quick guide to the platforms we manage and who they work best for:

• Meta (Facebook & Instagram) – The strongest all-rounder for B2C, e-commerce and lead generation. It offers the broadest audience and the most mature, powerful targeting tools available.
• TikTok – Perfect for capturing younger audiences through creative-led video. It excels at driving brand awareness and sparking product discovery.
• LinkedIn – LinkedIn is ideal for getting your message in front of key B2B decision-makers by targeting specific job roles, industries and company sizes.
• Pinterest – Highly effective for lifestyle, retail and home/interior brands. This platform targets users who are in an active discovery, inspiration and planning mindset.
• Snapchat – A great choice for B2C and e-commerce brands wanting to engage Gen Z and Alpha with high-impact, vertical video formats.
• Reddit – A hidden gem for B2B, SaaS, tech, gaming and niche-interest brands. Users here actively research, discuss and recommend products inside highly engaged, dedicated communities (subreddits).

While it is tempting to try to be everywhere at once, spreading your budget too thinly rarely works. Most of our clients see the best results from a focused, highly optimised two- or three-platform strategy.

We focus on metrics that impact your bottom line, such as leads, sales, Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

Here is how we ensure accurate tracking and transparent results:

• Full conversion tracking: Before launching, we optimise your landing pages and implement precise conversion tracking across GA4, Meta, TikTok, LinkedInand Reddit. This means we measure your campaigns against actual business outcomes rather than just vanity metrics.
• Data-driven optimisation: Campaigns typically take 2–8 weeks to gather enough data and exit the platform’s “learning phase.” Once they do, we actively optimise your ads based on real performance.
• Transparent reporting: You will receive regular weekly or monthly reports through our custom dashboard, showing exactly what is working, what we are tweaking and your overall ROI.

We can do either, depending on what works best for your business. Because ad creative is the single biggest driver of paid social performance, we make it a core focus of our strategy rather than an afterthought.

Here is how we can work together:

• If you supply the creative – We will collaborate closely with your in-house team. We provide detailed content briefs for static and video assets, share insights on what works best for each platform and provide feedback on performance data to continuously improve your designs.
• If you want us to handle it – We can produce all the assets for you. This includes static social ads, short-form video (for TikTok and Reels) and UGC-style (User-Generated Content) assets.

Regardless of which option you choose, we will build a creative testing plan to quickly identify your top-performing concepts and scale the ads that drive the best results.

At Trio, we offer a range of performance marketing services that complement and strengthen your paid social campaigns, including:

• Google Ads
• SEO
• Answer Engine Optimisation (AEO)
• Content writing
• Branding
• Website design & development

At Trio, we’ve managed paid social campaigns for businesses of all sizes, from SMEs to larger national organisations, across both B2C and B2B sectors. Our experience spans industries including e-commerce, retail, hospitality, technology, healthcare and professional services.

Every campaign is tailored to the individual business, audience and objectives, ensuring strategy, targeting and creative are aligned to drive measurable results and maximise ROI.

At Trio, we treat paid social as part of a fully integrated marketing strategy, ensuring every channel works together to maximise performance and reduce wasted spend.

Here’s how we do it:

• We use paid social media to build awareness and generate demand, while search campaigns capture high-intent traffic further down the funnel. This creates a joined-up customer journey rather than channels competing for the same conversions.
• We build highly targeted audiences based on demographics, interests and behaviours, helping us reach the people most likely to engage and convert.
• Top-performing messaging and creative from paid social can inform SEO content, email campaigns, landing pages and PPC ads, improving consistency and overall campaign performance.
• Strong landing page experiences help convert paid social traffic more effectively, while accurate tracking ensures performance is measured correctly across every channel.
• Content you create for your own socials can be reviewed, with top-performing content being repurposed for ads.

By connecting paid social with your wider marketing activity, we make sure your budget works harder and every channel contributes towards measurable business growth.