Darren Lennox
SEO Manager
Darren joined Trio in 2021 as an Account Executive but quickly discovered his passion for SEO. He began his career through a digital marketing apprenticeship, gaining hands-on experience in content creation, PPC, and website management before specialising in SEO.
At Trio, Darren now leads the SEO & AEO team, specialising in technical SEO, structured data, on-page optimisation, E-E-A-T implementation, and strategies optimised for AI-driven search. He has managed SEO projects across multiple industries, delivering website migrations, audits, and optimisation work that improves visibility, traffic, and performance, while developing and executing AI SEO and AEO strategies.
Get to know Darren
Qualifications
- HND Digital Media for Publishing and Printing
- Level 5 Marketing Executive Apprenticeship
Experience
Darren’s route into digital marketing was unconventional — starting with creative projects in craft beer and street art, he built his skills through a digital marketing apprenticeship and hands-on SEO experience. At Trio, his passion and expertise in SEO led to the creation of a dedicated SEO team. He delivers SEO training and workshops to clients, and also shares his knowledge publicly, presenting talks on AI & Search and participating in Brighton SEO roundtables, combining technical insight, strategic thinking, and user-first optimisation to deliver future-proof, results-driven SEO strategies.
“Search is always changing, but the fundamentals remain the same. The winners aren’t the ones chasing every new trend — they’re the ones who get the basics right, keep the user front and centre, and adapt to change before it hits. SEO is about pleasing two audiences at once: the people using your site and the search engines guiding them there. Master both, and you create strategies that last.”
SEO Manager
Recommended readings
I’ve got to recommend my E-E-A-T series!
For up to date industry news, check out Search Engine Journal.
Curious about AI and SEO? I wrote a blog after my recent talk: Does AI mean SEO is dead?
To stay ahead of Google’s updates, I follow the Google Search Central Blog and Search Off The Record Podcast – essential sources for insights, guidance and updates straight from Google.
“Darren is known at Trio as the fountain of knowledge! An SEO expert with an unwavering commitment to doing things the right way. Whether he’s guiding the team with strategic SEO insight, delivering technical work under pressure, or ensuring every client’s website meets the highest SEO standards, he consistently goes above and beyond. Reliable, knowledgeable, and genuinely dedicated to achieving outstanding results.”
Jamie-lee, Head of Operations
