Paddy Daniels
Paid Media Executive
Paddy is a Paid Media Executive at Trio, supporting the wider paid media team across Google Ads, social advertising, Google Merchant Centre and campaign optimisation.
Get to know Paddy
Prior to joining Trio, Paddy worked at HSBC as a Customer Service Officer and was selected to be part of the One Best Customer Experience Initiative, which helped shape his approach to communication, trust and customer experience. Paddy also spent several years managing property renovations and construction projects, developing strong organisational, problem-solving and people-management skills along the way.
After helping develop and integrate Trio’s Client Success Programme into the wider business, Paddy’s role naturally evolved into paid media through growing involvement in campaign support, keyword research, reporting and optimisation. He particularly enjoys the strategic side of paid media, understanding evolving search behaviour and learning how small refinements can make a meaningful difference to campaign performance over time.
Qualifications
- Certification: Customer Relationship Management (CRM) for Small Businesses
- Certification: B2B Customer Success Management
- Training: Google Digital Garage
Experience
- Customer Service Officer at HSBC
- Self-employed Property Developer
“One of the things I enjoy most about paid media is that there’s always something new to learn. Search behaviour evolves constantly, platforms change quickly, and there’s a huge amount of strategy and detail involved behind the scenes.
What’s made the biggest difference for me, though, has been the people around me at Trio. Everyone genuinely encourages learning, development and asking questions, which has made it a brilliant environment to grow in professionally.”
Paid Media Executive
Recommended readings
- Paddy enjoyed writing his own ‘Sit down with the team’ blog, so why not get to know him in his very own one-on-one!
Non-fiction books Paddy recommends include:
- ‘Greenlights’ by Matthew McConaughey – ‘Alright, alright, alright’
- ‘The Wim Hof Method’ by Wim Hof – (Paddy was having cold showers before it was cool! (pardon the pun))
- ‘Wilding’ by Isabella Tree. Rewilding the UK is Paddy’s favourite rabbit hole to disappear down.
“Since joining, Paddy’s thrown himself into learning as much as possible and brought fresh ideas for events and client activities. He’s such a team player, and I can’t wait to bring everything we’re planning to life!”
