Determining the right blogging agency
In today’s content rich world where brands are their own publishers, it’s vital that you have a blog. Consumers have become accustomed to having all the information they need at their fingertips and blogging is a marketing tool that can put you on their radar.
Starting a blog is an excellent way to start producing content on a regular basis and communicating with your audience across multiple platforms and Trio Media specialises in helping brands create high-quality blogs.
Why choose Trio Media for your blogging strategy?
- We’ll develop an in - depth content strategy from the ground up that takes into consideration brand tone of voice, buyer personas and more.
- We provide flexible blogging packages so businesses aren’t tied into contracts.
- We take a results - driven approach to all content that is produced to maximise ROI.
High-quality blog check list
- The target audience has been established and tone of voice reflects their needs
- A memorable headline that stands out.
- Strong opening paragraph that sets the scene.
- ext broken up with regular subheadings to improve readability
- Short and long - tail keywords distributed throughout the copy
- Relevant and high - quality images with alt text for better SEO
- Powerful CTAs throughout the blog to guide readers to relevant offers or actions
How Can Trio Help?
The benefits of
of blogging?
Blogging is a great way to share valuable information with customers by producing educational content. You have the opportunity to share your opinion and provide your own unique take on industry news, trends and tips.
Overtime, regular blogging creates brand awareness and you’ll be able to establish yourself as a thought leader who can address the problems your audience needs to solve.
When writing an article, you have the ability to introduce keywords that increase the chances of you being found in search engines. A good rule of thumb is to focus on a mixture of short and long-tail keywords, distributing them evenly throughout the content.
This is because long-tail keywords tend to have less competition and bring a higher quality of traffic to your website.
Another benefit of blogging is that you can start to build a rapport with other businesses and content sites by either writing about them or embedding a link in the text. This could create the opportunity for a partnership further down the line and they may even write about you in return!
A good tip for blogging outreach is to send a friendly email with a link to the article you’ve written and tell a business why you decided to create content about them. It’s a small touch, but it can make a world of difference.
Let’s work together
If you’re looking for a local digital marketing agency in Leeds that can help your business grow, contact Trio Media today. No matter the industry, we pride ourselves on being able to meet the brief of any client and turbocharge their online growth. Email, phone us, set up a video call or drop by for a coffee. We’re always happy to chat.
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