Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses. And it’s completely free to set one up. Which makes it all the more surprising when you see …
How To Get More From Your Google Business Profile Read More »
EA have spent a long time listening and responding to the needs of their customers, and they’re not alone in prioritising the importance of personalisation in creating the perfect customer experience. EA Sports in particular have always been 18 yards ahead of the competition when it comes to understanding the needs of its audience and …
Competitor analysis is a huge part of what we do here at Trio. No business operates in a vacuum and understanding how your competitors work will help you define your brand, and avoid your competitor’s mistakes. The first step in understanding your competitors? Identify them. Identifying Your Competitors Do you know who you’re competing against? …
Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there …
Build Links The Right Way – By Providing The Best Answer Read More »
Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly …
Welcome to another whirlwind review of all the latest digital marketing news. The social media world is particularly hectic at the moment, with about half a dozen new features introduced across your favourite platforms every month. But don’t worry – we’ll keep you up to speed with everything you need, either through our weekly ‘3 …
It’s the 3 in 3! Your April Digital Marketing News Roundup Read More »
What is Alt text? Alt text (short for ‘alternative text, also known as ‘alt descriptions’, or ‘alt attributes’) is a short piece of text that describes an image on a webpage. Why is Alt text important? Alt text for inclusivity: The main purpose of alt text is to let people using screen readers understand more …
The reason 64% of customers check Google reviews is simple – it’s really difficult to get rid of the bad reviews. People know they can trust Google and their reviewer community to save them from a bad meal, impossible parking, or bedbugs. Customers are 5 x more likely to read bad reviews than good ones. …
How to Remove Google Reviews – or Learn to Deal With Them Read More »
Oh my – is that…the sun? Spring’s arrived, and not a minute too soon. Of course, the sun never sets on the world of digital marketing, and we’ve been out picking the very freshest digital marketing insights to keep you up to speed with what you need. Here’s our ‘3 in 3’ Trio news roundup. …
It’s the 3 in 3! Your March Digital Marketing News Roundup Read More »
Conversion Rate is a metric that tells you what percentage of your website visitors/social media followers/advert viewers have took the plunge to let you know they’re interested in your offer. They’ve converted, and they’re now a lead for you to approach directly. Conversion Rate Optimisation (or CRO, if you’ve not got all day) is a …
Trio’s Ultimate Guide to Conversion Rate Optimisation Read More »
