How to create TikTok Ads that convert for your business
In 2026, ads on TikTok can reach a potential 1.59 billion people. Businesses, now more than ever, are seeing the impact of TikTok’s reach. With over 225,000 brands and 15+ million merchants, TikTok is becoming one of the biggest platforms to advertise on. With TikTok ads on the rise, it can be difficult to figure […]
What does Meta’s ad-free subscription mean for brands?
The introduction of Meta’s ad-free subscription in the UK will result in a smaller, less targetable audience on Facebook and Instagram for advertising. For brands, this means fewer data signals available for targeting and increased competition for visibility. It’s no longer possible to pay for visibility in users’ feeds; it must be earned through engagement […]
Marketing ins and outs for 2026
Marketing is one of the fastest moving and constantly evolving industries. New trends come and go quickly, and it can often be hard to keep up. Here is our take on what’s hot and what’s not in marketing for 2026. Ins Meeting your community in person Using AI to enhance human intelligence Top of funnel […]
Why Google Ads matter in 2026
Why Google Ads matter in 2026 With over six years’ experience working in paid media across UK agencies, I’ve seen Google Ads evolve dramatically, from manual keyword-heavy builds to AI-driven, intent-led strategies that sit at the heart of high-performing marketing plans. Despite the rise of new platforms, automation and AI-powered search experiences, Google Ads continues […]
Everything you need to know about how AI is changing Google Ads
The fight for visibility in the crowded search engine results pages (SERPs) is real. Businesses have long relied on paid and organic methods to drive traffic, conversions and reach on search engines. But the rise of AI-powered search has changed how we get found online for good. We’ve already seen huge changes in the search […]
How to prepare for BFCM 2024 across paid media
Black Friday Cyber Monday (BFCM) started as an American tradition and has become one of the biggest dates in the UK retail calendar, with retailers hoping to benefit from increased traffic and sales. Each year, UK consumers eagerly await to help themselves to bargains from UK brands across Black Friday and Cyber Monday. When BFCM […]
Why you should be using social UGC in your ad campaigns
What is UGC? User-generated content (UGC) is authentic, brand-specific content created by customers, employees, brand loyalists or content creators. In short, it’s any content not produced directly by the brand or company. It’s essentially less polished, more authentic and relatable content. UGC has always been about but has taken off in the last decade with […]
Are You Making the Most of Instagram?
Instagram has 1 billion monthly active users and more than two million companies use Instagram ads to reach audiences. Should you be using them too? Instagram Ads are great because they are just there when users scroll down their news feed, so it is an easy way to target your audience. There are five different types […]