The risks of outdated WordPress plugins and what they mean for your website
Plugins are foundational to WordPress‘ flexibility and popularity. They allow businesses to integrate advanced features, from contact forms and advanced SEO tools to e-commerce capabilities and security protocols, without the need for bespoke, ground-up development. However, because WordPress powers over 40% of all websites globally, it remains a primary target for cyber criminals. Maintaining the […]
Why website maintenance matters after launch
Maintaining a website is a critical task that is too often overlooked. Once a new website goes live, it is easy to assume the job is done. You might find yourself wondering: “If the website is up and running, why do I need ongoing maintenance?” or “My website is only small, does this really apply […]
What happens during a website migration?
Moving a website from one hosting provider to another isn’t as simple as copying a few files and hoping for the best. A successful website migration requires planning, testing and an understanding of how websites actually work behind the scenes. As a developer, I’ve handled hundreds of website migrations over the years, ranging from simple […]
How to write blog content for AI search [2026 guide]
To write content that is visible in AI search, also known as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), focus on a digestible structure, clear and straightforward language and a question-and-answer format. As zero-click searches continue to dominate the search landscape and show no signs of slowing, optimising for AI search is no […]
What are the most common UX mistakes that hurt website conversions?
The most common UX mistakes that hurt conversions include: Confusing navigation Slow page load speeds Unclear call to actions (CTAs) Poor mobile experience Web copy that fails to speak to user’s needs Each of these issues creates friction in the user journey, making it harder for visitors to take the action you want them to […]
How to protect your SEO during a website migration
Website migrations are one of the most common causes of sudden ranking drops in organic search. We have seen it happen time and time again. A business invests in a new website, launches it, and within days, their organic traffic completely drops. Whether you’re moving to WordPress from Wix, Squarespace, a custom-built CMS or even […]
Common SEO website migration mistakes
A new website should be a step forward, not a step back. Many businesses have come to us at Trio after a fresh site launched by someone else, because their organic traffic and rankings have dropped. In nearly every case, the drop wasn’t caused by the new design or the platform itself. It was caused […]
Do you need a website in 2026? What you need to know
TL;DR: Yes, a website is more critical than ever as the hub for your business’s data, authority, and conversions. SEO and AEO are partners, not rivals; a technically sound website is the foundation that allows AI engines to understand and cite your business. Performance-led website builds are essential to survive the shift toward zero-click searches […]
11 simple SEO tips to get your website to the top of google
Originally published June 20, 2019. Updated for 2026. * Search Engine Optimisation (SEO) & AI SEO (AEO) can still feel like a bit of a dark art if you don’t practise it. The goal for many organisations remains the same: to be seen, discovered, and trusted online. But in 2026, the way people search has changed dramatically. […]
Should you hire a website design agency or build your own?
Hire a website design agency. That’s the answer you expected, right? Surprisingly, some businesses think DIY is the answer. The allure of website builders like Wix and Squarespace makes developing a website seem easy. When, in reality, it’s far from it. Your website needs to strike a balance between many things, including pleasing the search […]