Warning: New WordPress Spam Bots Injecting Blogs On Unsuspecting Websites
A few days ago, we became aware of an issue with a WordPress website that we manage, where a spam blog post appeared on their blog overnight. The particular topic of this blog was “The Ultimate Guide to Online Dating” and linked to a gay dating app called Hornet. A bit of research showed that […]
Alt Text SEO – Optimising for Inclusivity
What is Alt text? Alt text (short for ‘alternative text, also known as ‘alt descriptions’, or ‘alt attributes’) is a short piece of text that describes an image on a webpage. Why is Alt text important? Alt text for inclusivity: The main purpose of alt text is to let people using screen readers understand more […]
Why Customer Reviews are Essential to your Website – and how to get them
In the words of the immortal Robin S., ‘words are so easy to say…you’ve got to show me love’. If you ignore the rest of the lyrics, she was definitely talking about websites. Specifically, why you need to show off that customer love. Let’s take a look at why customer reviews are so important, and […]
5 Ways Blogging Builds Your Business
How does blogging build your business? Companies that blog generate an average of 67% more leads per month than companies that don’t. It’s a must-have for almost any digital marketing strategy. If that statistic isn’t enough for you, then here’s five more solid reasons why you need a blog. SEO It’s a fact that organic search algorithms […]
Cookie Consent – Get Ready For The New Rules
Changes to Cookie Consent – Will You Need a New Cookie Banner? The UK Government is soon to announce changes to the UK GDPR, which could mean changes to your website. In a comprehensive consultation, the UK Department of Digital, Cultural Media and Sport has proposed a broad set of changes to British data protection […]
Top eCommerce Tools and Features For Turbocharging Your ROI
Did you know that by the end of 2021, worldwide eCommerce sales are expected to reach over $4 (£3) trillion? Having an eCommerce strategy for your business is no longer a ‘nice-to-have.’ It’s an absolute necessity for ensuring you rise above the noise of the brands that are vying for the attention of your customers and […]
How To Maximise Your Online Conversions Webinar: Key Takeaways And Tips
In a fast-paced world of online shopping, conversions have become a key benchmark for determining brand success. So, it’s important to find ways that work for you on increasing your conversion rate. As part of Leeds Digital Festival 2021, this topic was discussed in detail in the How To Maximise Your Online Conversions: Best Practices For […]
Trio Media’s Top Website Optimisation Tools
From great user experience to strong search engine optimisation (SEO), there are a lot of factors that determine a high-quality website. To ensure your website is successful, it’s vital that you optimise it and make it stand out to consumers and bring in sales. At Trio Media we use a variety of tools for creating […]
How To Optimise Your Website For Voice Search
When it comes to optimising your website, there’s a lot of things you need to consider and a factor that should be at the top of the list is voice search. Why? Because voice search technology has become one of the fastest-growing tools in the world. In 2020, global smart speaker sales reached an all-time high […]
Why eCommerce Brands Should Invest In Shopify As A Website Platform
The eCommerce industry is one of the fastest-growing industries on the planet and over 2.14 billion people are expected to purchase goods online in 2021, while global online sales are expected to reach 22% of all retail sales in 2023. It’s safe to say eCommerce isn’t going to be stagnating in the near future and brands in […]