Leverage the potential of Facebook marketing

People all over the world use Facebook to search for entertaining content, stay informed and to engage with each other. Brands have the ability to reach audiences at a local and global level.

This means that you can develop campaigns for building brand awareness and lead generation and test them on different demographics.

Running Facebook ads is a good way to promote your products and services to the relevant audience, potentially increasing metrics like Click-Through Rate (CTC) and winning a sale.

Facebook ads come in a variety of formats, ranging from carousal ads of multiple images to eye-catching videos. You can experiment with different types to see what works best.

A strong Facebook marketing strategy is constantly refined through data and that’s whereFacebook Analytics comes in handy. The social network’s built-in reporting tool provides key insight into consumer behaviour, content with the most engagement and metrics that are being met.

Once you have this data, you’ll be in a better position to create Facebook campaigns that gel with the behaviour of your followers.

Another feature that’s worth using is Facebook Marketplace, a hub where people can discover, buy and sell products. This is a great tool for extending your reach to consumers in the local area, selling niche items and personalising the customer experience.

To be successful with selling through Facebook Marketplace, some tips include using high-quality images that grab attention, offering delivery options through an app and maintaining a consistent approach to your branding.