You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started:
Utilise Google’s Keyword Planning Tool
Using this tool allows you find out what people are searching for and which terms are getting the most traffic. Simply enter the terms and keywords that you think will produce relevant search results and Google will provide you with synonyms, related terms and a guide to how often those search terms are used.
Remember that you don’t just have to add the ‘most searched’ terms to your site. Use as many as possible, but without turning your web-copy into a list of keywords!
Group Your Keywords
When it comes to producing ad campaigns such as AdWords or PPC, it pays to align certain high-performing keywords with each other. Each of your ads can become more focused on a specific target market or area if they’re tighter and better organised. WordStream offers a Free Keyword Grouper that allows you to simply enter all your potential keywords and watch them become grouped by most searched for combinations.
Use Long Tail Keywords
Three to four words phrases that explain exactly what you’re offering are called ‘long tail keywords’. By using them, you ensure that every visitor to your site is 100% there for what you are selling – producing a better conversion rate. This targeted traffic is achieved by carefully choosing a selection of words that describe your service or product, for example:
You have a chat support function on your software-selling site, which you’ve called ‘online chat’. This could refer to a chatroom or any number of other possibilities; but, ‘live chat support software’ allows customers to find the exact service they were looking for.
Avoid Poor Keywords & Matches
Overtime, you might start to find that using so many keywords isn’t actually producing results. Time to narrow it down! Remember that simply getting site hits isn’t your main goal – happy customers are! If certain terms or words are outdated or aren’t bringing the right customers to your site, it’s time to remove them from your list. Working on your site is a continual process of improvement; keywords that work at one point in time, may not work for you later on.
Ask Your Customers
Once you’ve build up a decent following, or if you have a substantial social media presence, you can reach out and ask your customers. Get into a discussion about how they found you, what are they searching for, create a poll for them. Taking time to understand what your customers look like not only produces new customers, but pleases and includes previous customers. People buy from people, especially the people that listen to them.
Keywords are the driving force behind your digital marketing campaign – do your research and let the keywords do the work for you. If you’re stuck on keywords or don’t know where to start on PPC – check out our other blogs [LINK] on the topic, or get in touch today.