It’s time for another Meet The Team interview and we’re putting the spotlight on our content manager Jamie Ryder. Jamie brings his enjoyment of writing and creative background to all our clients and read on to learn more about his process and what makes him passionate about copywriting.

What is your day to-to-day role at Trio Media and how did you get started?

I’m the content manager at Trio and I’m responsible for handling the copywriting for our clients, idea generation and content creation for Trio’s marketing strategy.

It involves writing different types of long form and short form copy, from blogs and landing pages to proposals and press releases.

What were your first steps into the digital marketing industry?

I became interested in digital marketing not long after I graduated from my Creative Writing course at university. I knew I wanted to find a job where I could write for a living and discovered copywriting was an excellent way to do that.

I started off writing for a few different publications to build up a portfolio of content and that helped me land a job in my first digital agency. While it was great to start writing, I also learned about SEO, PPC and social media marketing and it helped me see the bigger digital marketing picture.

What is it about Trio Media that gets you excited and about the work culture?

There’s a few things! Firstly, it’s the growth mentality culture of all team members supporting each other and helping everyone learn new ideas. Secondly, I enjoy the versatility of our clients and that every day brings something new with a website build, creating a new blogging series etc.

Thirdly, it’s the flexibility of the work schedule. A lot of what I do is remote work and it’s helped me be productive and still enjoy the times when I’m in the office and doing something different.

What’re some of your interests outside of work? 

In my spare time I love to write fiction, specifically fantasy, western and thriller stories. I’m also a huge comic geek and like to indulge my other interests like Japanese culture through curating a couple of publications called The Comic Vault and Yamato Magazine.

What digital marketing trends do you see becoming more important in the next few years?

Content marketing will continue to be important for helping companies build brand awareness and connecting with new audiences. 

It’ll be fascinating to see the kinds of new content formats that appear. I think social audio apps like Twitter Spaces will help to redefine what content can be in an audio format.

How do you see your career developing in digital marketing and have you got any specific goals you’d like to achieve?

Copywriting will always be the area I enjoy diving into the most and it’s where I see my career continuing to grow. I’m aiming to grow the creative department and help others to develop their own content creation and copywriting skills and find a path that suits them.

What kind of advice would you offer for anyone who’s interested in working in the digital marketing industry?

In the context of copywriting, I’d say one of the best things to do is start your own blog or publication and write about the subjects you enjoy the most. This can help to develop your own writing skills and help you create a portfolio that you can show to agencies or businesses that are looking for an in-house content writer.

Another option is to look for internships in digital agencies and get work experience in as many different areas as possible. It’s often useful to understand all aspects of digital marketing and then you could switch into a specialism like PPC or SEO further into your career.

Start your content strategy with Trio Media today

Content marketing is one of our specialties at Trio Media and we’re happy to help you create a strategy that helps you connect with new customers and builds brand awareness. Contact us on 0113 357 0440 for more information.