In the Trio office, our Office Manager, Beth, has earned the nickname ‘Queen of Bits and Bobs’. She has had a few roles here over the years, and every one of them has led to her becoming our excellent Office Manager. We think it is the perfect role for her.
We sat down with Beth to talk about her career journey, her plans for the Christmas Party 2025 and all things office organisation.
What drew you to digital marketing?
After studying International Business at university, I went into sales in the travel industry. Although it gave me the chance to take some incredible trips, I lost my love for it during the COVID pandemic and decided to explore other options.
I started coming into Trio on my days off to gain experience and learn more about digital marketing. I helped out wherever I could and joined client meetings to understand the day-to-day running of the agency. One of my first tasks was copying and pasting metadata for over 100 pairs of heels into the back end of a website, and something in me just said Yes, this is for me.
From there, I kept coming back to Trio whenever I could, until one day a role in the business development team became available, so I applied and got it! In the four years since then, I have held roles including Business Development Executive, Business Development Manager, Account Manager and now Office Manager.
Are there any key lessons you’ve learnt that influence your work today?
In sales, I quickly learnt the value of speed. People often choose the first person who responds, so I made it my mission to be that person – quick, clear, and ready with answers. That habit has stayed with me ever since.
When I moved into account management, I realised it wasn’t just about reacting fast, it was about being one step ahead. I made a point of contacting clients before they needed to reach out to me, keeping them updated, and building trust through regular and transparent communication.
Now, as Office Manager, I’ve found that organisation and approachability are everything. People need to know they can come to me with anything – big or small – and trust I’ll get it sorted. I love creating an environment where people feel supported, where things run smoothly, and where problems are solved before they become problems.
What current marketing trends do you find most influential?
I am a sucker for TikTok shop. It is so quick and easy and seeing the product in action makes me more inclined to believe the hype. I don’t think I’ve had a bad purchase yet. Knowing how the influencer and paid ads side of social media works also helps, as I can spot a faker a mile off now. Social and shopping are already closely linked, and I think that trend will keep growing.
And then there’s AI… we can’t talk marketing trends without it. AI isn’t some futuristic concept anymore; it’s part of our day-to-day marketing life. It helps us work more efficiently and focus on the strategy side of things by automating routine tasks and analysing data quickly.
AI supports smarter decision-making and makes campaigns more effective, without skipping any important steps.
What do you think makes for a positive workplace culture?
For me, it’s all about respect and inclusion, a shared vision, recognising each other’s contributions, collaboration… and of course, cake.
Culture doesn’t just happen on its own, it’s something we create every day. A big part of my role is bringing that to life, whether it’s through team lunches, quizzes and games, or regular activities that keep us connected beyond the daily to-do list.
Culture isn’t only about the fun stuff. It’s also about being there when people need support. That might mean monitoring TikTok ad spend for a client, building email campaigns for clients, or simply helping a colleague take something off their plate so they can focus on what they do best.
For me, the most rewarding part is knowing that I’m helping both the people and the processes run smoothly, so the whole team can thrive together.
Is there anything you think companies overlook when it comes to workplace culture?
Saying thank you and well done. It is so simple, but it makes a big difference. We give feedback until something is complete, but sometimes a little “well done, this is fab” goes a long way.
Another thing that can be overlooked is the inclusivity of events. So much in the business world is alcohol focussed, from boozy Christmas parties to after-work drinks, but with a team where over half of us are non or low alcohol drinkers, we have to get creative to make everyone feel included.
Our Christmas parties have become somewhat famous at Trio – from a weekend away in North Yorkshire, to a yurt bar party, and even a trip to Berlin. This year promises to be just as special. We’re heading to a big house by the coast for a night where we can organise our own activities. It’s perfect because people can choose to chill and head to bed early or hang out until the early hours. It’s all about giving everyone space to enjoy themselves in their own way.
Do you have any tips for running a happy office?
Running an efficient and happy office is all about balance. Clear goals and the right tools keep things running smoothly. As teams grow, culture gets harder to nurture, so you have to be intentional about connection from the start.
Recognise wins, build small traditions and respect work-life boundaries. Trust your people to support their growth and create an inviting workspace. Do that and you will have a team that works smarter, smiles more and sticks around.
Overall, I’m happy to jump in wherever needed across the business. Ensuring the office runs smoothly isn’t just about having tea and coffee available. I also get involved with page builds, sales processes, blog writing and much more. Every office needs a jack-of-all-trades to fill gaps and ease pressure when it pops up, no matter the department.
Fancy a brew? Come visit our team
At Trio, we believe meetings should be just as enjoyable as they are productive – which is why Beth makes sure the biscuits, brews and warm welcome are always ready.
Book a meeting with us today, and come see for yourself!
