Molly joined Trio this year as Paid Media Executive after recently graduating from Leeds Beckett University with a Bachelor’s degree in Journalism. However, her journey at Trio started before she landed her first official role.
In 2025, Molly completed her work experience with us, and her time at Trio left a lasting impression. Now, Molly works in the performance marketing team to assist with writing ad copy, SEO/AEO research, copywriting and SEO maintenance tasks.
What drew you to performance marketing?
My journey to Trio hasn’t been an easy one. In my last year of university, I was juggling full-time retail hours and my degree. I had felt during that time that journalism wasn’t the career path for me, as it didn’t align with my ambitions for the future.
When it was time for me to complete work experience, I contacted CEO Claire Daniels to discover more about Trio and the marketing services they provide and how I could gain valuable industry experience. I didn’t know the intricacies within a marketing team and the specialisms that drive success behind the scenes. I went in with an open mind and threw myself into the work I had been given. In hindsight, this was the best approach going into the experience, as I started from a blank canvas. The experience was transformative of my perception of the workplace, and I gained a rounded view of the specialisms within the marketing industry.
I came to Trio starting as a Paid Media Executive; however, an opportunity arose for Paddy Daniels and me to find roles that better suited us. As I am still very early in my career, the Performance Marketing Executive role was a better fit as I could try different aspects of each specialism. Even if I didn’t start as a Performance Marketing Executive, however, the most enjoyable part about being a junior is that everything is new, so I can give anything a shot.
What advice would you give to someone interested in working in performance marketing?
Performance marketing would be more suited towards individuals who thrive in environments where they can effectively multitask, be analytical and have a creative mindset. If you aren’t someone who can adapt, try and test new things, I would advise that performance marketing may not be the right fit for you.
If this sounds like you and you are just starting your career or looking for a change, I would suggest completing work experience to make your CV stand out and completing accessible courses from reputable companies such as Hubspot, Girls in Marketing and Coursera. This will demonstrate your commitment and display your passion for digital marketing.
Are there any key lessons you’ve learnt that influence your work today?
There are many lessons I’ve learnt along the way that have been influential in shaping my approach to work, such as:
Have a strong work ethic
I attribute my strong work ethic to my parents, as they would always tell me that hard work breeds success. From getting older and going through education to landing my first job, I look back and see that every notable achievement of mine was rooted in hard work.
Consistency is key
Another lesson I’ve learnt is that you don’t become a pro at something after just starting it. Einstein still had to learn his times tables, Messi had to miss a few goals and our CEO, Claire Daniels, had to work her way up from her first job.
Adapt to new opportunities
I have learnt that every day is a learning day and a malleable approach to new opportunities will help you find your niche. In a performance marketing agency, you can delve into different specialisms such as SEO, AEO, PPC and copywriting, or be more of a generalist and dip your toes into a bit of everything.
What current social trends do you find most influential?
It is no secret that AI has been extremely influential since its creation; it has shaped how we consume media and communicate with each other. TikTok revealed that as of late 2025, 1.3 billion videos were labelled as AI-generated content. This trend is still on the rise as creators see it as a quick win because they can mass-produce high-quality videos that generate clicks.
However, with this increase, it has become more evident that there is a need for authentic user-generated content. I think it is crucial that, as an industry, we promote content intended for humans and made by them, as social media was created solely to showcase you.
How can I break into the industry as an entry-level marketer?
I would always recommend reaching out to businesses for work experience, as it shows hiring teams you are actively trying to become more employable. Also, utilising platforms like LinkedIn is crucial as employers are seeking candidates and may not post jobs on Indeed, as LinkedIn generates faster responses and can target a more relevant audience through connections.
Do you need help implementing a strategy in your marketing plan?
We can help develop a range of strategies across performance marketing, including SEO, PPC and social ads. If this sounds like something you need, let’s talk!
