What Brands ‘Nailed It’ or ‘Failed It’ For Their April Fools Campaign?

bHGUhzZkBs54G28nI5vDK4eJuSz6KmukralflPdJiniru yw Y8ujzGifMl6oeqBx8y a5QZ1nH1H RCSccXRu3cZTtPGiETeQ3JQ419nJNhodR5ZW5sXBb3BIjTdXTaCCc WhmalSacatTKyR8lSjc

April Fools Day is a great day for having a bit of fun, but it’s easy to get it wrong. In this blog, we’ll be looking at the best and worst pranks that brands have attempted on April 1st with mixed results. Yes, that’s right. It’s time for an April Fools edition of  ‘Nailed It’ and ‘Failed It’, so, let’s get started:

Nailed It – Scotland’s 2020 Euros Football Kit In Collaboration With Tunnocks & Iron-Bru

Playing on the 2020 Euros excitement, Tunnocks and Iron Bru announced what appeared to be the new Scottish kit design and it whipped everyone up into a frenzy. The response was overwhelmingly positive, and what was meant to be a joke quickly turned into people eager to buy the kit with some quoting on Twitter “I don’t even care if it’s an April fools. Get them made.”

bHGUhzZkBs54G28nI5vDK4eJuSz6KmukralflPdJiniru yw Y8ujzGifMl6oeqBx8y a5QZ1nH1H RCSccXRu3cZTtPGiETeQ3JQ419nJNhodR5ZW5sXBb3BIjTdXTaCCc WhmalSacatTKyR8lSjc

Nailed it – 2021 Robinsons Turn Centre Court Purple

Before Wimbledon 2021 kicked off, Robinsons pulled off a spectacular surprise with the transformation of Centre Court into a perfectly purple tennis court. They claimed every 8mm blade of grass had been dyed the iconic colour of Robinsons blackcurrant squash. After an 85-year partnership, it was no surprise that Robinsons were able to fool a few people. Maybe next time they could change the scoreboard from ‘Deuce’ to ‘Juice’.

l8Jk0N1gwc5qyg3iqdWV6C3m31536ONdmqhvg7Nv6Z8DF 2Lf5V16FNl6Yd01sIKTnx20SY0f4SZmR5uu8fVvjBjXakiphVHiV8PqA64KStVtAW1PTbwBfd WXpkhDGyX3vCiV07B7d1TDbAMRUgswg

Nailed It – Duolingo Release A Toilet Paper in April 2021

Are you looking for an interesting and unique way to learn a new language? Why not do it from the comfort of your own home with Duolingo’s toilet roll? This was a pretty good one from Duolingo. Who knows, you may even be able to master the basics of a new language by the time you’re done.

MVECwHu5dlLZ13otC3wjqDNEz8xUFvkif11thnUazkLgdI5 X8QVCTMqYv6seqcHy8CrWvniIgAL6TtCNavNyxM1xFRu 4gzeOfXJdQzcN7LXBfp 7kQ6RStd

Nailed It – Print Money From The Paypal App

Paypal made quite the impression in 2018 with their April Fools joke with a tweet promising a new update to allow users to print money directly from their phones with their Paypal account. Although it was obviously a joke, it did make you wonder: what if it were true? Would you use it?

cxOFTnUkUAGpJvpqOFRibNpw 3K67OsYS gpgeOB5vjyMX2AT 3T2Qswsv4 6fzucUMwMT qaIKrzQpCF9ewLLvEPruW4Pw58SMvufnVMd707Il5kbFyXb1XEafYE3DgvA55NfyfMoq7D7wm2bTbqCg

Nailed It – Tinders Height Verification Feature

Ever been on a date with someone you met online and you show up and you could have walked past your date without knowing it was even them? Well in 2019 Tinder created an April fools idea which some people wish was real: ‘the height verifier’ which would stop lads from adding a couple of inches to their height. 

It’s no surprise that it sent Twitter into a frenzy with calls of ‘body shaming’ being thrown around in the online community. Love it or hate it, it gained 3.6 million views and we’d call that a success, wouldn’t you? Now Tinder, how about you create a feature allowing me to filter out all the pictures of men holding a fish, please and thank you.

imLUT1hVAxSnDVjf Y5Vj5C2fVIUw4HevHlLFsN20vkPNcUImEs0EVJq83FWfCwbxLvaIu

Failed It 

Failed it – Manchester Releasing Prisoners

In 2015, a Manchester police department got in some serious trouble for their April foolsjoke on Twitter: “Know someone in prison? You can get them released early by voting for them on here. The prisoners with the most votes also wins a holiday.” 

Although a lot of people knew this was only meant to be a joke, it didn’t go down well with those who may be a little more gullible than most. The tweet was also attached to images of some inmates who had been arrested for some quite violent crimes so it’s safe to say this one may have backfired slightly.

D8yOJfI5OxR7kQFcH QxeOGpLED3Nh zq78MaEWoE0CD2odDjciOOKTN5nd7kRwzuGnAYw64iEVOuS8ZnRyPpQX0mq6y7ZNeH 8EK vWRy51tLCPpG07nuGps4cxTmAtJwY6SCMk4Wz sr KnoOuv10

Failed it – Romanian playboy encouraging domestic violence 

Another example of a “what on earth were they thinking ” scenario. In 2000, an issue of Romanian Playboy released an article with the title “how to beat your wife without leaving prints”. I mean…seriously? No wonder protests broke out due to this article, resulting in a huge step-down and a formal apology with a donation to an anti-domestic violence charity. Playboy also published a follow-up piece educating their audience on the topic of domestic violence.

hCJB9iQyEoLJfe irM6nVHkd5XXlKhz7G82V8WddJc1j 61CnWW327BwcN5RRi9I5XG

Failed It – When Volkswagen Became “Volts” Wagen

In 2021 Volkswagen found itself in hot water after their April Fools joked about a potential name change to ‘Voltswagen’ following their transition to electric vehicles. Though the announcement was meant to be in the spirit of April Fools and highlight the launch of their all-electric ID.4 SUV, the announcement was actually made days before the famous day of pranks. 

The early timing caused many to believe it was a real move. Even the stock markets reacted with a share price rise of over 10%, which made the climbdown even more embarrassing for the brand. Keep an April Fools to April Fools Day.

foiUSnUANuoKz58tHk C0VE2N8e6IiK3Wptt4JjZFQ7J1mbVRAdzAt4mGlfo4shrW72DnFczUdaqs8AKTzhKSxDDZOwNoG3C0Owl8 A2NBomzjegCCh UdcD hE3OoL El4lUetytfpC JRzy o4BM

Failed it – Google mic drop 

In 2016, Google’s April Fools Day prank of a “mic drop” feature backfired when users accidentally included an animated GIF of a minion in their emails after clicking the feature, which was placed right next to the send button. This caused confusion, especially when people sent the GIF to future employers and family members after sharing important news.

UgDn3YsiADlEAOKGfy03 RczEz42qFhCjdtCTEUSChJ1ykLxWADtRFmzMt UK rbE0zBhQPv7PZFFxigDM38k0 AIRT13U6e0n2w3XrkxgpnKMz63YvTdOkWvD8Rg CGpNlIhsu VOQQ7zYB2hcQoc

Failed It – Beachy Heads Collapse 

In 2001, a Brighton radio DJ took advantage of their platform to play an April Fools Day prank. The station reported that a replica of the Titanic could be seen from Beachy Head Cliff in Brighton and many unsuspecting people drove out to get a glimpse of the supposed ship. Yep, you read that right. The cliffs became crowded with people looking for a ‘replica of the Titanic. The crowd was so large that a crack formed and the cliff collapsed a few days later…yikes.

nGEiSDIiXiA2GaPME4ZREWYchlZE0H 81IcuqeVqWC0gHlUYpdtHUqV6uAhyo3Hs7IbBw4g8RyNY4hsD GQyHAeAvswGYGoYrrdTnG5B i8lP


So there you have it, five campaigns which we thought ‘Nailed it’ and five which ‘Failed it’. April Fools’ Day campaigns can be a fun and effective way for businesses to generate buzz and engage with their audience. By creating humorous and creative content that taps into the spirit of the holiday, brands can connect with their customers in a more lighthearted and memorable way. However, it’s important to strike a balance between humor and sensitivity, and to ensure that the campaign aligns with the company’s values and brand identity. With careful planning and execution, April Fools’ Day campaigns can be a valuable addition to a company’s marketing strategy.