The eCommerce industry is one of the fastest-growing industries on the planet and over 2.14 billion people are expected to purchase goods online in 2021, while global online sales are expected to reach 22% of all retail sales in 2023.
It’s safe to say eCommerce isn’t going to be stagnating in the near future and brands in the space are sure to benefit from investing in a website platform like Shopify.
A dynamic eCommerce platform, Shopify is a perfect match for your online store. In this article, we’ll explore what the benefits of Shopify are and how it can supercharge eCommerce growth.
Awesome Shopify stats
- Shopify’s total platform sales from around the globe is estimated to be $120 billion (£86 billion) and expanding rapidly.
- Conversion rates for Shopify websites include the following: 4.29% email, 3.04% search, 2.93% direct and 1.81% social media.
- Shopify plus merchants who have annual sales revenues from $1million to $500 million (£717,385.00 to £358 million), have seen an average year-over-year growth of 126%.
These stats reflect the incredible growth Shopify can provide you with and there are several distinct advantages to using the platform.
What are the benefits of Shopify?
Quick set up
Setting up a Shopify store is a simple process, and the software is highly intuitive. You’ll have access to detailed guidance on how to use important features such as creating product descriptions and building a store with a great user experience.
Customisable your store however you like
Shopify has over 100 free and paid themes to choose from, giving you the opportunity to create a visually appealing store that engages your audience. Whether it’s through uploading high-res product images or writing impressive product stories, you’ll be able to build your brand story from scratch.
Marketing tools galore
Shopify has a versatile range of built-in marketing tools that will give you an edge over the competition. These features include email marketing, a deep dive into store metrics, SEO analysis and much more.
Through accessing this data, you’ll be in a stronger position to understand customer needs and create campaigns that truly resonate with them.
Develop a mobile-friendly website
The total number of global mobile users is 5.22 billion and counting. This makes it essential that you create a mobile friendly eCommerce store.
This is an easy process with Shopify, as all themes are mobile responsive and fully optimisable on iPhone and Android.
Lower cart abandonment rate and offer flexible payment
It’s not always easy to keep track of the number of website visitors who abandon their shopping carts before making a purchase. Shopify has got you covered.
The platform uses a powerful abandoned cart recovery feature to automatically track and email consumers, reminding them to finish a purchase.
In addition, Shopify integrates with multiple payment gateways across multiple countries. This means you can offer your customers secure credit card payment options anywhere in the world.
Build your Shopify site with Trio Media
At Trio Media, we specialise in developing high-quality Shopify websites and to learn more about our services get in touch on 0113 357 0440.