When it comes down to connecting with customers, building brand awareness and generating more leads, there is no greater tool in your digital marketing arsenal than content creation. A content strategy is the beating heart of your brand and the content that’s produced is the lifeblood that keeps the system pumping.
This highlights that building an effective content strategy has become a must for companies who want to stand out and here are five content marketing tips that you can leverage for your strategy.
- Repurpose content
- Embrace social audio apps and voice marketing
- Create content communities
- Focus on user experience
- Never forget about SEO
1. Repurpose content
The beauty of content is that it can be reused again and again and this should be at the forefront of your mind with everything you create.
Maybe you’ve created a new whitepaper and you want to provide some additional information for your audience. Chop up the whitepaper into blog posts with links back to the main piece.
Create videos about the blogs and promote them across social media. Use excerpts from the whitepaper in a podcast and continue to be a source of valuable information for your customers.
2. Embrace social audio apps and voice marketing
Social audio platforms like Clubhouse are rapidly becoming the new frontier for digital marketing and you’ll want to start producing content through these apps to stay ahead of competitors and delight audiences with new content.
We recommend using Twitter Spaces for your content social audio strategy because it allows users to join for free and you can take advantage of your built-in Twitter audience.
You could host a live audio room and invite several thought leaders from your industry to the discussion. This kind of content will help with networking opportunities and raising brand awareness.
3. Create content communities
Great content doesn’t always have to be produced by one or two people in-house. You can put the onus on your audience and with other industry experts by developing spaces where people can create their own content about topics they are passionate about.
An example could be for a fashion brand to set up an Instagram account dedicated to sustainable clothing. They may also set up another Instagram page about a specific movement that’s popular in the industry.
By having separate content hubs, you can be more specific with the kind of consumer you’re wanting to attract, and you’ll be able to create several content communities.
4. Focus on user experience
How we consume content is as important as what we consume, meaning you should keep user experience in mind with all the content that you produce. Think about it. Are people really going to read or watch your content if it’s littered with ads, pop-ups and poor navigation?
Being strategic with your Calls To Action (CTAs) is a simple way to improve user experience and you can use a wide variety. This could include a text-based CTA in the middle of an article and a button at the end.
5. Never forget about SEO
Awesome content and strong Search Engine Optimisation (SEO) go together like peanut butter and jam. They support each other and help to improve a digital marketing strategy through increasing search engine rankings, building domain authority and driving more leads.
We suggest carrying out regular SEO audits across your website and examining landing pages, blog content and more. This will go a long way towards identifying the content that needs to be optimised and improved.
Build a successful content marketing strategy with Trio Media
At Trio Media, we specialise in creating high-quality content across a range of industries. Get in touch today on 0113 357 0440 and we’ll help you create an effective content strategy from the ground up.