Jake Williams
Paid Media Manager
Jake combines his creative background in journalism and content writing with a technical, data-driven approach to build and optimise high-performing paid media campaigns.
Get to know Jake
Jake has a background in content writing, which naturally led him into a career in paid media. He now specialises in building and optimising high-performing paid ad campaigns for our clients, combining creativity with data-driven strategy.
Outside of work, Jake enjoys playing a variety of sports, including tennis, he was awarded a scholarship to play tennis at Southern Utah University in America, where he studied for 4 years. His motto is: “Earn the ear of others by mastering the subject at hand.”
Qualifications
- Major in Strategic Communications with a minor in English at Utah University
- Master’s degree in Journalism from Leeds Beckett University
Experience
- Achieved 116% year-on-year revenue growth through integrated Meta and Google Ads campaigns in his previous role.
- Six years of experience in marketing, and 3 years specialising in paid media.
“Success in Meta and Google Ads is driven by a simple reality, these platforms evolve at a pace so fast that what worked yesterday may not work today. It doesn’t matter if you’ve been in the game for five years or five months; the moment a new AI breakthrough or system update drops, we are all effectively back in the same boat. I make it my business to stay ahead of that curve, ensuring my strategies are built on current technical knowledge rather than just relying on old habits that no longer deliver.”
Paid Media Manager
Recommended readings
- Trio blog to read: https://trio-media.co.uk/meta-ad-free-subscription-impact-for-brands/
- The Ultimate Meta Ads Handbook by Adam Raji
- The Lord of The Rings by J.R.R Tolkien
Jake has a real passion for paid media and the knowledge to back it up. He’s eager to learn and driven to succeed, always looking for ways to deliver results.
What sets Jake apart is his ability to build relationships with ease. He communicates with clients in a way that is both confident and knowledgeable, bringing the same enthusiasm and collaboration to the Trio team too. He embodies Trio values in everything he does.
Jamie-lee, Head of Operations
