Lauren Halligan
Content Manager
Get to know Lauren
A strong passion for reading and writing as a child inspired Lauren’s aspirations for a career in content. After completing a degree in Journalism, Lauren was drawn to the marketing industry and never looked back.
With five years of marketing experience, she has worked across in-house and agency roles, where she found her true passion for copywriting and SEO content creation. Lauren has since developed strong skills and knowledge in producing content across a range of formats, including web copy, blogs, ad copy and email marketing.
Qualifications
- BA (Hons) Journalism degree
Experience
- Written copy for 7+ websites, from e-commerce stores to B2B industries
- Produced monthly blogs for 15+ websites
- 5 years of in-house and agency experience
“Being a content writer means learning about a wide variety of topics, sometimes very niche ones! I’ve written content across multiple industries over the years, and it’s been so interesting getting to know each one. It gives you the chance to really understand your clients and their sectors, while staying up to date with the latest industry trends and insights.”
Content Manager
Recommended readings
- The Adweek Copywriting Handbook by Joseph Sugarman, while slightly outdated in its original context, still teaches lessons that remain highly relevant for crafting copy today.
- Recommended Trio reads:
When Lauren’s not working, her top suggested reads are:
- A Thousand Splendid Suns – Khaled Hosseini
- In Memoriam – Alice Winn
- Remarkably Bright Creatures – Shelby Van Pelt
Lauren makes content writing look like it’s easy! She just gets it.
From confidently running client content calls to producing genuinely brilliant copy, Lauren continuously impresses the whole team at Trio. She has a real ability to understand what clients need, often getting content signed off with minimal client feedback needed.
Lauren has a natural talent for copywriting and is a brilliant addition to the Trio team!
Jamie-lee, Operations Director
