BrightonSEO 2025: Our SEO Managers Insights
BrightonSEO: The SEO Manager’s Log Like most people walking into BrightonSEO this year, we half-joked that it should really be called Brighton AI or maybe even Brighton AEO. Even the main host opened by acknowledging the sheer number of AI-focused talks on the schedule, proof, if it were ever needed, that it’s the industry’s obsession […]
Does AI Mean SEO is Dead?
During a recent talk we gave on AI & SEO: The Future of Search, Claire covered the bigger picture on the impact AI is having on search, the rise of zero-clicks, and how users are interacting with tools like ChatGPT. My part of the talk was to dig a little deeper into what this actually […]
What’s going on with AI in SEO?
Today’s blog is based on a recent talk we gave on AI & SEO: The Future of Search. We’re looking to address a big challenge in 2025 and beyond – how AI is affecting SEO and what that means for the future. There’s a lot of confusion currently, as you might have heard the terms […]
How to feature in Google’s AI results: a strategic guide
How to feature in Google’s AI results: a strategic guide Search is changing as fast as ever. Where once SEO was about keywords and clicks, now Google’s AI-powered results are reshaping how brands appear online. Visibility, not just traffic, has become a key metric. So how do you make sure you show up in these […]
How to grow your brand on Quora and show up in Google’s AI results
How to grow your brand on Quora and show up in Google’s AI results Search is evolving beyond traditional keyword-driven results. Users are increasingly interacting with AI-powered answer engines rather than just scanning links. AI Overviews appear within standard search results without users actively opting in, whileAI Mode is an opt-in feature (currently only 3% […]
How Important is Google Business Profile for AI Mode?
Very. Your Google Business Profile (GBP) is no longer just a listing for maps. It’s a key source of information that Google’s AI uses to answer questions about your business. Why? The way people search for information is always changing. It’s moving away from typing keywords and clicking through ten blue links to asking a […]
AI Mode: A marketing agency’s guide
Introducing AI Mode, Google’s latest AI search tool that aims to take search and discovery to the next level. In this post, we will explore how it works, how to access it, how it compares with its little brother, Google’s AI Overview, and how it differs from LLMs like ChatGPT and their approach to search. […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]