AI Mode: A marketing agency’s guide
Introducing AI Mode, Google’s latest AI search tool that aims to take search and discovery to the next level. In this post, we will explore how it works, how to access it, how it compares with its little brother, Google’s AI Overview, and how it differs from LLMs like ChatGPT and their approach to search. […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]
Innovate UK Awards Trio grant for new AI solution
Innovate UK has awarded Trio a grant to establish a Knowledge Transfer Partnership (KTP) with AI experts at the University of Huddersfield Centre for Autonomous and Intelligent Systems (CAIS). Together, our marketing team, the University of Huddersfield and a graduate will create an advanced AI solution to boost productivity in marketing agencies. Keep reading to […]