Why is Reddit important for AI search strategies?
Reddit is important for AI search strategies because its authentic, community-driven discussions help large language models (LLMs) understand topics, products and brands. AI search engines increasingly use Reddit content to surface real user opinions, recommendations and experiences when generating responses. For businesses looking to improve AI brand visibility, participating in relevant Reddit communities can help […]
ChatGPT Ads: Here’s what we know so far
ChatGPT ads are sponsored placements that appear within OpenAI’s ChatGPT interface. These AI ads allow brands to reach users during conversational searches and AI-assisted research. While advertising in ChatGPT remains in its early stages (piloting in the UK only in May 2026), these ads signal a shift towards conversational advertising, where brands can engage audiences […]
How to write blog content for AI search [2026 guide]
To write content that is visible in AI search, also known as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), focus on a digestible structure, clear and straightforward language and a question-and-answer format. As zero-click searches continue to dominate the search landscape and show no signs of slowing, optimising for AI search is no […]
SEO glossary: 50 SEO terms you need to know
Talking about SEO can feel like a whole other language. And if we’re being honest, you don’t need to know the ins and outs of every technicality that is SEO. Because really, that’s for SEO experts. However, there are terms you should know to get you by and to understand how instrumental a search strategy […]
How do paid social and AEO work together to fix ad fatigue?
Ad fatigue is fixed by moving from traditional, sales-heavy ads to solution-first creative content that answers specific user questions immediately. By using AEO (Answer Engine Optimisation) principles within paid social, brands can focus on delivering direct value within the first few seconds of a video. This approach combines social search intent with paid media, using […]
How to protect your SEO during a website migration
Website migrations are one of the most common causes of sudden ranking drops in organic search. We have seen it happen time and time again. A business invests in a new website, launches it, and within days, their organic traffic completely drops. Whether you’re moving to WordPress from Wix, Squarespace, a custom-built CMS or even […]
Common SEO website migration mistakes
A new website should be a step forward, not a step back. Many businesses have come to us at Trio after a fresh site launched by someone else, because their organic traffic and rankings have dropped. In nearly every case, the drop wasn’t caused by the new design or the platform itself. It was caused […]
Do you need a website in 2026? What you need to know
TL;DR: Yes, a website is more critical than ever as the hub for your business’s data, authority, and conversions. SEO and AEO are partners, not rivals; a technically sound website is the foundation that allows AI engines to understand and cite your business. Performance-led website builds are essential to survive the shift toward zero-click searches […]
Marketing ins and outs for 2026
Marketing is one of the fastest moving and constantly evolving industries. New trends come and go quickly, and it can often be hard to keep up. Here is our take on what’s hot and what’s not in marketing for 2026. Ins Meeting your community in person Using AI to enhance human intelligence Top of funnel […]
Everything you need to know about how AI is changing Google Ads
The fight for visibility in the crowded search engine results pages (SERPs) is real. Businesses have long relied on paid and organic methods to drive traffic, conversions and reach on search engines. But the rise of AI-powered search has changed how we get found online for good. We’ve already seen huge changes in the search […]