Marketing ins and outs for 2026
Marketing is one of the fastest moving and constantly evolving industries. New trends come and go quickly, and it can often be hard to keep up. Here is our take on what’s hot and what’s not in marketing for 2026. Ins Meeting your community in person Using AI to enhance human intelligence Top of funnel […]
Everything you need to know about how AI is changing Google Ads
The fight for visibility in the crowded search engine results pages (SERPs) is real. Businesses have long relied on paid and organic methods to drive traffic, conversions and reach on search engines. But the rise of AI-powered search has changed how we get found online for good. We’ve already seen huge changes in the search […]
BrightonSEO: The SEO Manager’s log
BrightonSEO: The SEO Manager’s Log Like most people walking into BrightonSEO this year, we half-joked that it should really be called Brighton AI or maybe even Brighton AEO. Even the main host opened by acknowledging the sheer number of AI-focused talks on the schedule, proof, if it were ever needed, that it’s the industry’s obsession […]
Does AI mean SEO is dead?
During a recent talk we gave on AI & SEO: The Future of Search, Claire covered the bigger picture on the impact AI is having on search, the rise of zero-clicks, and how users are interacting with tools like ChatGPT. My part of the talk was to dig a little deeper into what this actually […]
What’s going on with AI in SEO?
Today’s blog is based on a recent talk we gave on AI & SEO: The Future of Search. We’re looking to address a big challenge in 2025 and beyond – how AI is affecting SEO and what that means for the future. There’s a lot of confusion currently, as you might have heard the terms […]
6 social audio apps: Where they are in 2026
In 2021, we saw a rise in social audio platforms that brought social media and voice marketing together in one space. Platforms such as Clubhouse, Twitter Spaces and Reddit Talk made waves online, allowing brands and communities to connect through live, voice-only conversations that were raw, unedited and unfiltered. Fast forward to 2026, and the […]
How to feature in Google’s AI results: a strategic guide
How to feature in Google’s AI results: a strategic guide Search is changing as fast as ever. Where once SEO was about keywords and clicks, now Google’s AI-powered results are reshaping how brands appear online. Visibility, not just traffic, has become a key metric. So how do you make sure you show up in these […]
How to grow your brand on Quora and show up in Google’s AI results
How to grow your brand on Quora and show up in Google’s AI results Search is evolving beyond traditional keyword-driven results. Users are increasingly interacting with AI-powered answer engines rather than just scanning links. AI Overviews appear within standard search results without users actively opting in, whileAI Mode is an opt-in feature (currently only 3% […]
How important is Google Business Profile for AI Mode?
Very. Your Google Business Profile (GBP) is no longer just a listing for maps. It’s a key source of information that Google’s AI uses to answer questions about your business. Why? The way people search for information is always changing. It’s moving away from typing keywords and clicking through ten blue links to asking a […]
AI Mode: A marketing agency’s guide
Introducing AI Mode, Google’s latest AI search tool that aims to take search and discovery to the next level. In this post, we will explore how it works, how to access it, how it compares with its little brother, Google’s AI Overview, and how it differs from LLMs like ChatGPT and their approach to search. […]