Trio takes the stage at marketingSHOWCASE
If you didn’t know already, we love talking about digital marketing. So, why not share our expert knowledge at one of the biggest industry events, marketingSHOWCASE, on February 25th? marketingSHOWCASE is a popular digital marketing event for professionals and aspiring marketers eager to learn from them. You can network with other marketers, hear from industry […]
Meet our PPC Executive – Fin Deeley
Introducing Fin Deeley, our PPC Executive. Since joining us in December 2024, he’s taken over Google Ads without a hitch. From creating campaigns to serving creative ideas, Fin has already fit into our team with his witty humour and football knowledge. Before we get to know Fin’s professional side, let’s get to know him outside […]
Sit down with content writing specialist Claudia Mossman
Anyone can write, but not everyone can be a writer, says Claudia Mossman, our resident content manager. Writing takes great skill – it has to both serve the reader’s needs and meet a brand’s broader objectives. So, no, not everyone can write well. That’s why we have Claudia in our team. In our first interview, […]
5 common website copy mistakes to avoid
Claudia Mossman, Content Manager at Trio, shares her insights on fixing common mistakes in web copy. Picture this: you’ve just launched your website. The branding is, well, on brand. The website design is *chef’s kiss*. The copy is… not worth talking about. As a digital marketing agency, we often see businesses take on website copy […]
2025 digital marketing predictions: Trends to watch!
We can’t deny that 2024 was a huge year for marketing trends. One thing is for sure: artificial intelligence (AI) has taken over the last 12 months and will continue to do so this year. In this blog, we sat with our digital marketing team, plus our CEO, Claire Daniels, to discuss our 2025 marketing predictions. […]
7 ways to improve your website’s UX in 2025
Think about the last website you visited. Did you end up buying something straight away? Or did you feel like you were in a labyrinth navigating its menu? Whatever the website, you want to experience it with ease. The website (or app) has to work for you, not against you. If it feels cumbersome to […]
Meet our AI Engineer – Mahmoud Fadlelmula
Welcome to our latest edition of Meet the Team. Our Trio family keeps growing, and we’re excited to introduce our newest member! With AI taking the world by storm, it wasn’t enough for us to start using it to summarise meeting notes or generate ideas. We decided to go one step further and invest in […]
White space 101: Essential for effective web design
Let’s talk about white space. You might not always notice it, but it’s an important design element that makes a huge difference. It isn’t just about leaving space – it’s a powerful tool that creates balance, enhances readability and improves the user experience. And no, it doesn’t have to be white. It can be any […]
The battle between aesthetics and functionality in website design
There is a careful balancing act between aesthetics and functionality when it comes to good user experience (UX). Get it right; you’ll generate more conversions and stand out. Get it wrong, and you lose users’ interest. Even today, we see brands prioritise one over the other. Take the Uniqlo website, for example. Uniqlo redesigned its homepage […]
Is Black Friday worth the hype for my business?
As the build-up to the busiest shopping season begins, businesses are left with a major decision: Do I participate in Black Friday and Cyber Monday (BFCM)? Yes or no – almost everyone takes part, whether you’re a business or a consumer. Over the years, BFCM has received a negative reputation. From promoting mass consumerism to […]
