How to prepare for BFCM 2024 across paid media
Black Friday Cyber Monday (BFCM) started as an American tradition and has become one of the biggest dates in the UK retail calendar, with retailers hoping to benefit from increased traffic and sales. Each year, UK consumers eagerly await to help themselves to bargains from UK brands across Black Friday and Cyber Monday. When BFCM […]
Why you should be using social UGC in your ad campaigns
What is UGC? User-generated content (UGC) is authentic, brand-specific content created by customers, employees, brand loyalists or content creators. In short, it’s any content not produced directly by the brand or company. It’s essentially less polished, more authentic and relatable content. UGC has always been about but has taken off in the last decade with […]
Are You Making the Most of Instagram?
Instagram has 1 billion monthly active users and more than two million companies use Instagram ads to reach audiences. Should you be using them too? Instagram Ads are great because they are just there when users scroll down their news feed, so it is an easy way to target your audience. There are five different types […]