How AI, PPC and SEO work together in 2026: An integrated search strategy
Search behaviour in 2026 looks completely different to how it did as little as 18 months ago. AI Overviews now sit above paid and organic results on a growing share of Google queries (it’s estimated that 60% of searches now show an AI Overview). Consumers research products inside AI and social platforms such as ChatGPT, […]
How do paid social and AEO work together to fix ad fatigue?
Ad fatigue is fixed by moving from traditional, sales-heavy ads to solution-first creative content that answers specific user questions immediately. By using AEO (Answer Engine Optimisation) principles within paid social, brands can focus on delivering direct value within the first few seconds of a video. This approach combines social search intent with paid media, using […]
Meta Ads strategy: Lead forms vs website conversions
One of the questions we often get asked with regards to paid social strategy (especially from clients shifting budget from search to social) is: “Should we be using Meta lead forms or focusing on website conversions?” It’s a common debate, and the answer often depends on how your business defines lead quality and measures success. […]
What does a performance marketing agency do?
A performance marketing agency is a strategic partner who works with you to understand your objectives and builds a performance marketing strategy and plan in order to achieve your goals. In our ‘what is performance marketing’ blog, we explained that performance marketing is a data-driven approach to digital marketing. This time, we will look into […]
How to create TikTok Ads that convert for your business
In 2026, ads on TikTok can reach a potential 1.59 billion people. Businesses, now more than ever, are seeing the impact of TikTok’s reach. With over 225,000 brands and 15+ million merchants, TikTok is becoming one of the biggest platforms to advertise on. With TikTok ads on the rise, it can be difficult to figure […]
What does Meta’s ad-free subscription mean for brands?
The introduction of Meta’s ad-free subscription in the UK will result in a smaller, less targetable audience on Facebook and Instagram for advertising. For brands, this means fewer data signals available for targeting and increased competition for visibility. It’s no longer possible to pay for visibility in users’ feeds; it must be earned through engagement […]
Marketing ins and outs for 2026
Marketing is one of the fastest moving and constantly evolving industries. New trends come and go quickly, and it can often be hard to keep up. Here is our take on what’s hot and what’s not in marketing for 2026. Ins Meeting your community in person Using AI to enhance human intelligence Top of funnel […]
Why Google Ads matter in 2026
Why Google Ads matter in 2026 With over six years’ experience working in paid media across UK agencies, I’ve seen Google Ads evolve dramatically, from manual keyword-heavy builds to AI-driven, intent-led strategies that sit at the heart of high-performing marketing plans. Despite the rise of new platforms, automation and AI-powered search experiences, Google Ads continues […]
Everything you need to know about how AI is changing Google Ads
The fight for visibility in the crowded search engine results pages (SERPs) is real. Businesses have long relied on paid and organic methods to drive traffic, conversions and reach on search engines. But the rise of AI-powered search has changed how we get found online for good. We’ve already seen huge changes in the search […]
How to prepare for BFCM 2024 across paid media
Black Friday Cyber Monday (BFCM) started as an American tradition and has become one of the biggest dates in the UK retail calendar, with retailers hoping to benefit from increased traffic and sales. Each year, UK consumers eagerly await to help themselves to bargains from UK brands across Black Friday and Cyber Monday. When BFCM […]