PPC glossary: 50 terms you need to know
Talking about PPC can feel like learning a new language, especially when platforms rename features or new terms pop up every few months. You don’t need to know every setting inside Google Ads, because really, that’s what PPC specialists are for. However, there are terms you should know to understand where your budget is going […]
Comprehensive guide to integrating HubSpot CRM with your website and ads
For marketers, running ads and managing a website are fundamental parts of your job. However, using a CRM to understand your marketing performance might not be second nature. In this guide, we’ll focus on how you can integrate one of the most popular CRM’s, HubSpot, into your marketing efforts to ensure you have complete visibility […]
Why conversion tracking matters for paid ads
Conversion tracking matters for paid ads because it connects your advertising spend to your business outcomes, such as lead forms, phone calls or sales. Without it, ad platforms can’t optimise campaigns to target high-value users, leaving businesses unable to accurately measure their return on investment (ROI) or reduce wasted ad spend. TL;DR Conversion tracking shifts […]
Inside Google Search Console’s new social analytics
Google’s new Search Console feature will provide reports and make it easier for businesses to track social and video content performance in Google Search. For businesses, managing insights across multiple platforms can be difficult; Google Search Console offers a simpler way to measure visibility, content discovery through Google Search and overall content effectiveness. TL;DR Google […]
ChatGPT Ads: Here’s what we know so far
ChatGPT ads are sponsored placements that appear within OpenAI’s ChatGPT interface. These AI ads allow brands to reach users during conversational searches and AI-assisted research. While advertising in ChatGPT remains in its early stages (piloting in the UK only in May 2026), these ads signal a shift towards conversational advertising, where brands can engage audiences […]
How AI, PPC and SEO work together in 2026: An integrated search strategy
Search behaviour in 2026 looks completely different to how it did as little as 18 months ago. AI Overviews now sit above paid and organic results on a growing share of Google queries (it’s estimated that 60% of searches now show an AI Overview). Consumers research products inside AI and social platforms such as ChatGPT, […]
How do paid social and AEO work together to fix ad fatigue?
Ad fatigue is fixed by moving from traditional, sales-heavy ads to solution-first creative content that answers specific user questions immediately. By using AEO (Answer Engine Optimisation) principles within paid social, brands can focus on delivering direct value within the first few seconds of a video. This approach combines social search intent with paid media, using […]
Meta Ads strategy: Lead forms vs website conversions
One of the questions we often get asked with regards to paid social strategy (especially from clients shifting budget from search to social) is: “Should we be using Meta lead forms or focusing on website conversions?” It’s a common debate, and the answer often depends on how your business defines lead quality and measures success. […]
What does a performance marketing agency do?
A performance marketing agency is a strategic partner who works with you to understand your objectives and builds a performance marketing strategy and plan in order to achieve your goals. In our ‘what is performance marketing’ blog, we explained that performance marketing is a data-driven approach to digital marketing. This time, we will look into […]
How to create TikTok Ads that convert for your business
In 2026, ads on TikTok can reach a potential 1.59 billion people. Businesses, now more than ever, are seeing the impact of TikTok’s reach. With over 225,000 brands and 15+ million merchants, TikTok is becoming one of the biggest platforms to advertise on. With TikTok ads on the rise, it can be difficult to figure […]