How To Spot – And Fix – Keyword Cannibalisation
Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly […]
Build Links The Right Way – By Providing The Best Answer
Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there […]
Alt Text SEO – Optimising for Inclusivity
What is Alt text? Alt text (short for ‘alternative text, also known as ‘alt descriptions’, or ‘alt attributes’) is a short piece of text that describes an image on a webpage. Why is Alt text important? Alt text for inclusivity: The main purpose of alt text is to let people using screen readers understand more […]
Is Ranking Number 1 on Google a Pipe (|) Dream?
Is ranking number 1 on Google a pipe (|) dream or is choosing an experienced and skilled SEO Agency with a solid understanding of the ever changing world of SEO key to that mad dash (-) up the rankings. As a leading Digital Marketing and SEO Agency with offices in Leeds and London and clients […]
Why Yelp is Essential for Voice Search SEO
There’s been a lot of tech innovations over the past ten years, but voice search is still right up there as one of the most satisfying things you can do with a smartphone or speaker. Who amongst us hasn’t asked Siri for a ‘yo mamma’ joke? Voice search is huge. More than 20% of all […]
A Guide to Trio’s SEO Services
At Trio we believe that even though SEO can be complicated, it should never be confusing. We’ve had more than one client come to us thinking that SEO was strictly for wizards and web geeks. Some of them had been paying for SEO services for years, with no real idea what they were paying for. […]
A Practical Guide To Video SEO
Video marketing is one of the most powerful content formats for driving higher engagement and revenue from your customers. According to 78% of marketers, video directly helps to increase sales and the channel leads to 66% more qualified leads per year. Now is the time to embrace video marketing and to ensure your videos are watched […]
How To Optimise Your Website For Voice Search
When it comes to optimising your website, there’s a lot of things you need to consider and a factor that should be at the top of the list is voice search. Why? Because voice search technology has become one of the fastest-growing tools in the world. In 2020, global smart speaker sales reached an all-time high […]
How long does it take for SEO to work?
One of the most common questions that gets asked in the digital marketing world is ‘how long does it take for SEO to work?’ The answer will depend on a number of factors and can vary depending on what you’re trying to achieve. But before we get into that, let’s take a look at what […]
How to use keywords for SEO: Improve your Google ranking with these free tools
You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started: Utilise Google’s Keyword Planning Tool Using this tool allows you find out what people are searching for and which terms are getting the most […]