SEO Link Best Practices: Google’s New Update to Linking on Your Website
Just last week, Google published new link best practices for brands looking to improve their SEO and ranking. With so many changes to the Google Algorithm affecting how well we rank, it’s important to know what to do and how to stay relevant and crawlable to Google. The link best practices document is pretty much […]
13 Fascinating SEO Stats You Need to Know
Ever wondered how important SEO really is to your business? We’ve compiled some of our favourite SEO stats that will inspire you to improve your organic search performance. The importance of appearing in SERPs (search engine results pages) 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results […]
Google Ranking Systems Updates
The team over at Google have published a new guide to their ever-changing ranking system & algorithm updates. The page has been published on Google Search Central and will keep you informed and updated on the relevant systems used to rank search results and which ones are no longer active. Core algorithm updates and spam updates are […]
Back To Basics – SEO for Beginners
If you’ve been keeping up with our recent YouTube Shorts and TikToks, you might have seen our ‘Back To Basics’ videos, giving newbies an introduction to some of the key concepts of digital marketing. For anyone who’s after a bit more info, here’s a summary of our intro to SEO. Lots of people think SEO […]
Apple Search Engine – Will It Change SEO?
We still don’t know whether Apple are intending to go head-to-head with Google on a new search engine, or if they’re just revamping Siri and Spotlight. They haven’t commented either way. But it’s definitely worth keeping an eye on – if Apple are planning to take on Google, it could be their biggest gamechanger yet. […]
How To Get More From Your Google Business Profile
Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses. And it’s completely free to set one up. Which makes it all the more surprising when you see how […]
How To Spot – And Fix – Keyword Cannibalisation
Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly […]
Build Links The Right Way – By Providing The Best Answer
Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there […]
Alt Text SEO – Optimising for Inclusivity
What is Alt text? Alt text (short for ‘alternative text, also known as ‘alt descriptions’, or ‘alt attributes’) is a short piece of text that describes an image on a webpage. Why is Alt text important? Alt text for inclusivity: The main purpose of alt text is to let people using screen readers understand more […]
Is Ranking Number 1 on Google a Pipe (|) Dream?
Is ranking number 1 on Google a pipe (|) dream or is choosing an experienced and skilled SEO Agency with a solid understanding of the ever changing world of SEO key to that mad dash (-) up the rankings. As a leading Digital Marketing and SEO Agency with offices in Leeds and London and clients […]