You are what you E-E-A-T (Part 2: E-E-A-T it up)
In Part 1 of this series, “You Are What You E-E-A-T“, we covered the basics of what E-E-A-T is and why it should be a key factor in any SEO and marketing strategy. In parts 2 and 3, we’ll focus on actionable strategies to improve E-E-A-T on your website and show how these improvements can […]
Writing people first content
A guide to writing people-first content Have you ever stumbled upon pages of web content that seem to say a lot – yet really say nothing at all? This repetitive, run-of-the-mill content has littered search engine result pages (SERPs) for years. We’ve seen it all before. Many content writers, once literate storytellers, rely on black […]
You are what you E-E-A-T (Part 1: An introduction)
In the constantly changing world of SEO, the discussion around Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a ranking factor is a hot topic of debate. Some argue its direct impact on search engine rankings, while others suggest its influence is more nuanced and subtle. However, one thing remains clear. In the traditional sense, e-E-A-T […]
TikTok SEO: How to rank higher on TikTok Search
TikTok is more than just trends and hashtags. It’s an advanced social media platform that’s become Gen-Z’s next-best search engine. Is it time to hang up our Google hat and wave goodbye? At Trio, we don’t see Google going anywhere, but we predict TikTok will become a good contender. Who doesn’t love a bit of […]
SEO Link Best Practices: Google’s New Update to Linking on Your Website
Just last week, Google published new link best practices for brands looking to improve their SEO and ranking. With so many changes to the Google Algorithm affecting how well we rank, it’s important to know what to do and how to stay relevant and crawlable to Google. The link best practices document is pretty much […]
13 Fascinating SEO Stats You Need to Know
Ever wondered how important SEO really is to your business? We’ve compiled some of our favourite SEO stats that will inspire you to improve your organic search performance. The importance of appearing in SERPs (search engine results pages) 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results […]
Google Ranking Systems Updates
The team over at Google have published a new guide to their ever-changing ranking system & algorithm updates. The page has been published on Google Search Central and will keep you informed and updated on the relevant systems used to rank search results and which ones are no longer active. Core algorithm updates and spam updates are […]
Back To Basics – SEO for Beginners
If you’ve been keeping up with our recent YouTube Shorts and TikToks, you might have seen our ‘Back To Basics’ videos, giving newbies an introduction to some of the key concepts of digital marketing. For anyone who’s after a bit more info, here’s a summary of our intro to SEO. Lots of people think SEO […]
Apple Search Engine – Will It Change SEO?
We still don’t know whether Apple are intending to go head-to-head with Google on a new search engine, or if they’re just revamping Siri and Spotlight. They haven’t commented either way. But it’s definitely worth keeping an eye on – if Apple are planning to take on Google, it could be their biggest gamechanger yet. […]
How To Get More From Your Google Business Profile
Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses. And it’s completely free to set one up. Which makes it all the more surprising when you see how […]