Sit down with our CEO – Claire Daniels
This International Women’s Day, we’re pulling back the curtain on leadership. What does it truly take to lead as a woman? To answer this question, we’re putting our CEO, Claire, in the spotlight. She’s been there, done that and rewritten the rules along the way. In this blog, you’ll get to know her journey, she […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]
How do you decide if you need a rebrand or brand refresh?
Let’s cut to the chase: your brand can’t stay in the ‘set it and forget it’ mode forever. Many Businesses often don’t realise their brand is outdated until they see the effects, like declining sales and reduced visibility. Evaluating your brand’s identity and marketing strategy is the perfect opportunity to align with market trends and […]
7 ways to improve your website’s UX in 2025
Think about the last website you visited. Did you end up buying something straight away? Or did you feel like you were in a labyrinth navigating its menu? Whatever the website, you want to experience it with ease. The website (or app) has to work for you, not against you. If it feels cumbersome to […]
You are what you E-E-A-T (Part 3: E-E-A-T the leftovers)
Remember, good things take time, and SEO strategies are no exception; they require patience and persistence. So, let’s pick up where we left off! In part 2 we covered foundations and tips of E and E – Experience and Expertise. In part 3, we finish off the acronym – A and the T – Authority and […]
Meet our Digital Content Creator: Hazel Borkar
Welcome back to another meet the team series! It’s been a while since we last did one. Have you missed us? Over the summer, we’ve been busy working away and noticed a growing appetite for content creation for our clients, so we decided it was time to expand our digital marketing team. So who’s joined […]
You are what you E-E-A-T (Part 2: E-E-A-T it up)
In Part 1 of this series, “You Are What You E-E-A-T“, we covered the basics of what E-E-A-T is and why it should be a key factor in any SEO and marketing strategy. In parts 2 and 3, we’ll focus on actionable strategies to improve E-E-A-T on your website and show how these improvements can […]
7 marketing strategies to add to your Christmas wish list
All you want for Christmas is a banging marketing strategy? Well, you’ve come to the right place. In this blog post, we will break down 7 effective marketing strategies to help you manoeuvre the busy Christmas period. We’ll cover everything from using social media to connect with your audience, running PPC campaigns to drive targeted […]
How to prepare for BFCM 2024 across paid media
Black Friday Cyber Monday (BFCM) started as an American tradition and has become one of the biggest dates in the UK retail calendar, with retailers hoping to benefit from increased traffic and sales. Each year, UK consumers eagerly await to help themselves to bargains from UK brands across Black Friday and Cyber Monday. When BFCM […]
Top tips for B2B social media – how to tickle your audience pink
Mattel has sold over a billion Barbie dolls. 4.1 million people in the US streamed the Barbie movie in its first week of release on HBO Max. Talk about huge audiences! When the Barbie movie was released, it had an army of dedicated Barbie fanatics dating back generations, so it’s no wonder many people flocked […]
