All you want for Christmas is a banging marketing strategy? Well, you’ve come to the right place. In this blog post, we will break down 7 effective marketing strategies to help you manoeuvre the busy Christmas period.
We’ll cover everything from using social media to connect with your audience, running PPC campaigns to drive targeted traffic, and optimising your SEO to make sure you’re seen when it matters most. Whether aiming to boost your online presence or maximise your holiday sales, these tips will give you the tools you need to succeed this Christmas season.
1. Start Early
Starting early is crucial to any marketing strategy. Around 1st September, the Christmas-related keyword starts gaining traction and steadily rising. This will not only give you a headstart but also give you enough time to pull audiences towards your brand over Halloween and Christmas.
Source: X – @Spilling_The_T
For example, Mariah Carey starts her iconic ‘It’s TIIIIIIIME’ Christmas campaign right after Halloween. It gives her just enough time till Christmas to promote her Christmas albums or brand deals on everyone’s social media feed. This has made her the unofficial (official, we stan her) queen of Christmas. She pockets millions every year for a song she released in 1994! Hence is loved by Gen Z and millennials.
2. Use nostalgia
Your audience will react well to your marketing if you inject them with a good ol’ dose of nostalgia. Nothing beats the thought of your family around the Christmas tree opening presents with a black-and-white filter added to it. You want to exploit that exact emotion.
Think of emotional advertisements that create a sense of togetherness or bring back an old Christmas tradition everyone loves. Nothing is ever too cheesy, especially during the holidays, so go heavy on the Christmas spirit.
For example, Aldi’s Kevin and the Christmas Factory ad referenced the cult classic Charlie and the Chocolate Factory, tapping into the nostalgia of every child’s favourite book.
3. Make your marketing all about Christmas
Get your brand into the spirit of Christmas by adding a splash of red, white and green throughout your website and social media. You’re all set! It’s all about adding a little pzazz and sparkle.
People don’t hop on websites just to buy gifts; they want to feel the holiday spirit. This will elevate their shopping experience, making them want to visit your website or share it with others. Nobody wants to buy from the Grinch who stole Christmas!
4. Use social media to your advantage
During Christmas, social media is your best buddy. With users spending an average of 143 minutes on all social media platforms, you’ll have plenty of time to build your audience and drive engagement. Numerous trends appear months before, during, and after Christmas every year.
If not trends, you may make your own and capitalise on the popular Christmas songs that surface in the run-up to the holiday season. You can run Christmas-themed content and videos on trending audios across TikTok, Instagram, and other platforms.
If your content is on theme, the algorithm will push it, and using trending music will draw in a wider range of viewers.
5. Use specific keywords
If your Christmas wish is to see your website flood with organic traffic, then using specific SEO-rich keywords is the best way, especially during the holiday season. When optimising content for your website, it’s important to consider search volume. However, it’s equally important to incorporate long-tail keywords to align better with user intent.
For example, phrases like ‘Best Christmas gift’ or ‘Christmas gifts for kids’ can target specific audiences like parents and relatives. Given the competition with large companies like Amazon for high-volume keywords, grouping smaller, more specific keywords might be the best strategy to improve rankings and drive organic traffic.
It’s important to plan your content well ahead of time because SEO often takes longer to show results compared to other forms of marketing. By getting a head start, you can better navigate the different factors that affect SEO and see a more positive impact. This approach helps you target a certain audience and enhances your chances of appearing in relevant search results.
6. Invest in paid media
If you are considering investing in Google and social media ads, there is no better time than Christmas. Paid media will increase your visibility and make you stand out. It is crucial to start early and not leave everything to last minute when the market is already saturated. This will increase the return on your investment.
PPC allows you to customise your ad rollouts and see what works best. When creating a PPC campaign, make sure you publish around the time your audiences are most likely to interact with them. Making your ads keyword-optimised is also key to attracting the specific ‘holiday spender’ traffic.
7. Customised email marketing
Unlike social media, email marketing involves personal interaction with your audiences. Rather than being closed off, you slide into their inboxes. Email marketing is crucial during the holiday season as you can directly influence the reader in a more personalised manner.
Like social media, you can offer discounts, giveaways, countdowns and more. You should also provide custom offers for loyal customers, vouchers for new customers and big discounts for members only. This will create a sense of exclusivity and retain your audience. Who doesn’t love a sweet, personalised deal?
Sleigh your holiday marketing with Trio
Want your customers to stay another day? Don’t let this be the last Christmas your customers shop with you due to a lousy campaign. Give our team a call today at 0113 7332020 or get in touch online.