Sit down with our project manager, Catherine Hu
Over the years, we’ve built a hard-working team of individuals who share a passion for being the best for our clients, ourselves and each other. One person who’s been this passionate since day one is Catherine Hu, our superstar project manager. Along with keeping website and design projects running smoothly, Catherine works with our team […]
Why web accessibility matters in design & development
Accessibility isn’t just a box to tick at the end of a project, or a quick dash to add some alt text to your media library. It should be considered in your website and marketing strategy from the start. When you prioritise accessibility, everyone wins. Your site becomes easier to use, performs better, ranks higher […]
What is performance marketing?
Performance marketing is a data-driven approach to digital marketing where clear goals like clicks, leads or sales measure success. It focuses on actions that can be tracked and improved using key performance indicators (KPIs). To help you understand the gist of performance marketing, we like to refer to this historic quote from John Wanamaker: “Half […]
SEO content writing: How to create content that works for search
You could have a great website design, a seamless UX and solid technical SEO, but if your content is rubbish, nothing matters. Maybe that’s a bit much. But I’m a content writer, after all. Bad copy is just insulting. Thankfully, there’s a way to fix it – so you can appease both the search gods […]
Molly’s work experience with Trio!
We sat down with Molly, who joined us for work experience, helping both the performance marketing and website teams with tasks and soaking up knowledge from everyone. Ever since day one, she’s brought a lively energy to the office, getting everyone to participate in filming videos for our social media accounts. Enough from us, let’s […]
Which brands ‘nailed it’ or ‘failed it’ with their 2025 April Fools campaigns?
April Fools’ Day offers an opportunity for marketers and brands to add some fun and go off-piece with their messaging. It’s the perfect time to step away from the usual content and experiment with clever pranks, unexpected campaigns and viral stunts that can stand out in the crowd. So, which brands nailed it or failed […]
Sit down with web development specialist, Phil Davies
We sat with Phil, our seasoned web developer who has over 18 years of experience, to celebrate his third work anniversary. Since he works from home, Phil tends to fly under the radar. So here’s a proper introduction to our world-class developer! Phil isn’t your average developer. Outside of his professional work, Phil enjoys coaching […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Sit down with SEO specialist, Darren Lennox
In the Trio office, our SEO Manager, Darren, has earned the nickname ‘The Fountain of Knowledge’. A self-proclaimed SEO geek, he’s our go-to for all things search-related. Darren’s passionate about technical SEO, whether it’s structured data or crawling and indexing, as well as solving complex website issues. But Darren’s journey into digital marketing wasn’t exactly […]
Celebrating colourful cultures at Trio
Namaskar, Marhaba, Hallo and Hello! Did you know that Trio has a mix of various cultures? Each country’s culture brings its delightful flair and charm, along with a delicious variety of cuisines, to our office. By having a diverse team, we’ve opened our agency to incredible opportunities to celebrate our team’s culture. We’ve learnt a […]
