How To Build A Powerful TikTok Marketing Strategy

Are you planning to build a video content strategy for your business? Then you’ll want to use TikTok as a platform for promoting your videos and connecting with your audience. With 689 million active users worldwide, TikTok opens new opportunities for brand building, engagement and business growth.

To help you up your TikTok game, we’ve come up with a list of top tips to harness the full potential of the platform.

Become a trendsetter with your own hashtag challenge

One of the best things about TikTok is that you can launch a video that turns into a viral sensation overnight. This is due to the platform’s algorithm prioritising entertaining content and a great way to boost your chances is to create your own hashtag challenge.

This involves creating a unique hashtag and posting a video that encourages others to do their own version of your challenge. When done right, hashtag challenges supercharge engagement and brand awareness.

When developing your challenge, research competitors and see what they are doing. By being on top of the latest trends you’ll be able to create fresh, exciting content.

Focus on building the authority of your account

To be successful on TikTok it’s important to show your followers that your business account is a trusted source of quality content. This means being consistent in the types of videos that you promote and demonstrating trustworthiness.

Some tips for boosting TikTok brand authority include: 

  • Try to avoid removing videos multiple times as this signals to the algorithm that you’re posting poor content.
  • Be selective in the way you repurpose content from other platforms as this can sometimes be seen as low-quality content by the algorithm. Focus on creating original TikTok videos.

Use TikTok ads

TikTok ads provide a useful paid option for increasing brand awareness and connecting with a wider audience. The first step to creating your ads is to think about the objectives of a campaign. Questions to ask might be ‘what is the outcome of this campaign?’ and ‘what KPIs am I measuring?’ 

From there you need to decide on the most suitable TikTok ad format. There are several to choose from, such as in-feed ads, branded hashtag challenges, top view ads and brand takeovers.

A creative ad type to use is a branded hashtag challenge because it’s a subtler form of advertising that can lead to user generated content. No matter what kind of ads you create, ensure they fit with the overall goals of your campaign.

User experience matters

During the video creating process, always make sure you keep user experience in mind. For instance, as a large majority of viewers watch TikTok videos on their phone it’s best to use a vertical video format to make your content more engaging.

We also recommend including captions in your videos so people can follow along if they have the sound off. At the end of every video, use a strong Call To Action (CTA) so viewers have an understanding of what to do next e.g. subscribing to your content.

Start your TikTok marketing strategy with Trio Media

TikTok is one of our favourite video creation platforms and we have plenty of experience with producing engaging content. Contact us today on 0113 357 0440 and we’ll help develop a TikTok strategy that works for you.