ecommerce blog

Did you know that by the end of 2021, worldwide eCommerce sales are expected to reach over $4 (£3) trillion?

Having an eCommerce strategy for your business is no longer a ‘nice-to-have.’ It’s an absolute necessity for ensuring you rise above the noise of the brands that are vying for the attention of your customers and the best way to do that is to have the right eCommerce tools.

In this blog, we’ve put together a list of the top eCommerce tools and features small and large businesses can use to increase ROI.

Must-use eCommerce tools


Shopify is one of the best website platforms to use when creating an eCommerce store. With easy usability, a large range of themes and built-in marketing tools, Shopify is designed to provide an excellent online experience for customers.

Benefits of using Shopify 

  • Easy to set up and has an intuitive dashboard.
  • A secure platform for dealing with sensitive customer information such as credit card details.
  • Mobile and desktop friendly.
  • A wide variety of marketing tools for improving SEO and website content.
  • Versatile payment gateway integration across multiple locations.


BigCommerce is another eCommerce tool to take advantage of. A powerful platform, BigCommerce supports B2C and B2B wholesale websites, comes pre-loaded with ROI-generating native eCommerce features and offers strong product syndication.

Benefits of using BigCommerce

  • A flexible platform for selling across multiple channels e.g. eBay, Amazon, Facebook, Instagram and more.
  • Supports all shipping providers to provide a better customer experience.
  • A range of eCommerce features for driving conversions and improving search rankings.


Email marketing should be a key part of your eCommerce strategy and a tool that stands out in this arena is Mailchimp. A versatile email marketing platform, Mailchimp offers plenty of creativity with its range of themes and features for creating high-quality emails.

Benefits of using Mailchimp

  • Simple to use and has hundreds of themes to choose from
  • Has email segmenting features for tailoring emails to different audiences
  • Access to detailed reporting to see which email metrics need to be checked


It’s important to make it as easy as possible for customers to pay for products in your eCommerce store and a helpful tool is Klarna. A versatile online payment platform, Klarna gives shoppers the opportunity to choose how they want to pay for goods and services.

These are the three payment methods:

  • Pay in 30 days: Customers can pay 14 – 30 days after purchase.
  • Financing: Pay for expensive items over a period of 6 – 36 months.
  • Pay in 3: Spread out the cost of an item over 3 instalments. The first payment is taken at the point of purchase and the other two are done every 30 days.

The benefits of Klarna include being paid immediately through the platform, not having to remind people to make additional payments and using it for your online and offline store.

Essential eCommerce website features

Live chat

Live chat is one of the best eCommerce features to have on your website because it helps to streamline the shopping experience and build better customer relationships.

Reasons to use live chat

  • Provide quick answers to customer questions
  • Build trust with prospects who’re visiting your website and improve customer acquisition
  • Improve the productivity of your customer service team and offer 24/7 support
  • Increase customer engagement and extend the time people spend in your online store

A contact page that hits multiple touchpoints

Having a contact page is a vital part of gaining leads and driving purchases through an eCommerce store. Always make it easy for customers to contact you and the page should address multiple touchpoints.

This includes having a contact form for easily filling in customer details, an email address and phone number. It’s also good to have social media links and a Google Maps feature for guiding shoppers to physical stores.

Security features

A high-quality eCommerce store has strong security measures in place to prevent cybercrime and using a reputed website platform like Shopify makes a difference.

Here are some important eCommerce security features to have:

  • Two-factor authentication: This provides extra security through the need to add a username, password and code sent either through email or text.
  • SSL certificate: Websites with an SSL certificate indicate there’s a secure connection between a consumer and the website. Websites with HTTPS in the address bar have this certificate.
  • Privacy policy: Have a privacy policy to show that customer data isn’t shared with third parties and include a clear link on your website.

Return policy

Another key eCommerce feature to have is a return policy. The page should make it clear what happens when a customer wants to return a product and you may want to offer perks e.g. a discount on similar products along with a full refund.

A well-written return policy helps to build trust with your audience and shows they are in good hands.

Improve your eCommerce strategy with Trio Media

At Trio Media, we’re always researching the leading eCommerce tools and features in the industry for our clients. Armed with this knowledge, we’re able to create eCommerce strategies that generate true ROI.

For more information, get in touch with us today on 0113 357 0440.