Pinterest Predicts: What is it and how can your brand use it?

Pinterest Predicts explained: 

Earlier this year, Pinterest released its annual “Pinterest Predicts” summary, which examines the newest, hottest trends expected to gain even more traction over the year. For the last 3 years, 80% of their predictions have come true.

Pinterest Predicts is based on machine learning algorithms that analyse and identify patterns in the data collected from billions of pins, boards, and searches on the platform. The machine learning algorithm uses this data to make predictions about what will be popular in the coming months, and displays these predictions in the form of trending categories and keywords.

Pinterest Predicts is not only a useful tool for users looking to discover new trends, but it can also be a valuable resource for businesses and marketers. By understanding what trends are popular on the platform, businesses can tailor their marketing strategies and create content that resonates with their target audience.

Pinterest Predicts 2023

Increase Brand Awareness: Pinterest is a visual medium that allows you to showcase your products and services in an attractive and engaging way. By utilising Pinterest trends, you can ensure that your brand is at the forefront of the conversation and can increase visibility among potential customers.

Attract New Customers: When users search for topics on Pinterest, they look for fresh ideas and inspiration. By leveraging Pinterest trends, you can ensure that your content appears in these searches, increasing the chances of attracting new customers to your business.

Stay Ahead of the Curve: You can stay ahead of the competition by understanding what is popular in your niche and creating content and products to meet the demands of your audience.

How can you use Pinterest Predicts as a business? 

Create content based on trends: Using the data from Pinterest Predicts, you can create content focused on popular topics and keywords. This will help make sure that your content is seen by more people and will also help you stay ahead of the curve in terms of trends.

Target audiences with specific interests: Pinterest Predicts can help you target users who are interested in specific topics. This will allow you to tailor your content and messaging to the right audience, increasing the chances of engagement and conversions.

Optimise advertising campaigns: Pinterest Predicts can be used to optimise your social advertising campaigns. By targeting users who are interested in specific topics, you can ensure that your ads are reaching the right people and are more likely to be seen and engaged with.

Trio’s favourite Pinterest predictions  

One of our favourite Pinterest Predictions was ‘Travel – All Aboard’. According to Pinterest, Gen Z and Millennials will find a renewed love for train travel. The following travel-related searches increased by 100% on Pinterest: 

  • Interrailing Europe aesthetic +105%
  • Train trip aesthetic +205% 
  • Train quotes travel +285%
  • Indian railway station photography +175% 

Does Francis Bourgeois the trainspotting enthusiast have some influence on this trend?

TikToker Francis Bourgeois
Google Trends results of TikToker Francis Bourgeois

Google Trends shows that Francis Bourgeois has had a high search interest throughout 2022, peaking in January 2022 and October 2022 (when he announced his Channel 4 documentary).

Our next favourite prediction with ‘Free spirits’, according to Pinterest, Gen X will demand mocktails, cocktails and low ABV options for all. The below cocktail search terms had a huge increase on Pinterest: 

  • Fancy non-alcoholic drinks +220%
  • Mocktail bar +75%
  • Cocktail garnish ideas creative +225% 
  • Fancy ice cubes +75%
  • Creative cocktails presentation +555% 

If you’re a brand in the alcohol industry, take advantage of this trend and look to create fancy branded ice cubes, or collaborate with cocktail/mocktail micro-influencers on Pinterest/TikTok and generate brand awareness. 

We hope you’ve got a better understanding of what Pinterest Predicts is and how you can harness it as a brand. If you need help with Pinterest or your brand strategy as a whole, get in touch with our team who will guide your brand in the right direction.