We sat down with Molly, who joined us for work experience, helping both the performance marketing and website teams with tasks and soaking up knowledge from everyone. Ever since day one, she’s brought a lively energy to the office, getting everyone to participate in filming videos for our social media accounts. Enough from us, let’s hear from Molly about her time at Trio!
As a third-year university student, it’s safe to say I was nervous and often thought about what a typical workplace would be like. I always knew in my head that I wanted to pursue marketing and content creation as a career. So, I hoped this opportunity would meet the expectations I had set for myself.
Thankfully, my time at Trio far exceeded all my expectations. They have given me invaluable insight into the industry I desperately want to be a part of.
A look into my time at Trio
During my time at Trio, I had the opportunity to conduct market research, which allowed me to understand what customers engage with. This led me to create mood boards that gave contextual and visual representations of potential website designs for a client.
I also spent time researching which hashtags and captions worked well on TikTok to help the client understand how to create their content. While I worked on client projects, I was also given the freedom to create relatable, fun and engaging content for Trio’s social media. I also joined team meetings, where I could share my ideas and contribute to ongoing projects.
A special highlight for me was helping the team film Trio’s podcast, ‘3-in-3’, which was an absolute pleasure, as I love content creation. Keep an eye out for Trio’s social media accounts. They’re dropping new videos very soon!
If you’re curious to see me in action rather than just reading about it, check out this ‘A day in my life’ video I made.
Creating my first-ever marketing strategy
The most exciting part of my time at Trio was working on a project where I could see my work make a real difference.
The client wanted to improve their TikTok strategy with a new approach to both organic and paid content. At first, it seemed like a big challenge due to the sheer amount of research, but Hazel and I dug in and got to work.
Over the seven weeks, we investigated successful content related to the client’s vision for their TikTok account. It wasn’t always the most exciting task, like searching for trending audio, but it was important to understand what worked best for the client. During all this, I surprisingly sparked my love for spreadsheets.
Learning about design
An exciting aspect of this project was the creative freedom to collaborate with Trio’s design team to create posts and flyers for the client.
I genuinely learnt so much from Gary, as he helped me think about design in a way I had never considered. For example, he taught me how gender-neutral designs can attract more people and increase traffic.
Having the opportunity to work on the strategy that Trio gave to the client was the most rewarding factor of this project. It was fun to come up with ideas and write out the process for creating each TikTok video, knowing that my ideas would eventually become a reality.
Confident for the future
Aside from the work itself, having the chance to collaborate with such a knowledgeable and experienced team was priceless. Even just listening in on the conversations subconsciously helped me understand the level of professionalism, skill and comprehension it requires to work in the creative industry.
Trio has an exemplary office culture, talented industry professionals and a hard-working CEO who inspires me as a young woman starting my career. I feel incredibly privileged and grateful to have been given the opportunity to complete my work experience at such a reputable marketing agency. This experience has solidified my decision to move forward with my plan to pursue a career in digital marketing.
Thank you to everyone at Trio for the patience, laughs, and valuable knowledge you’ve given me. I’ll always look back on my time with fond memories as I start my career after graduation.
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