Claire Daniels
CEO
Claire Daniels is the CEO at Trio. Claire specialises in strategic marketing, having worked roles both client side and agency side across international teams and projects.
Get to know Claire
Claire has worked predominantly within B2B organisations, with a heavy focus on the tech sector. In strategic, client side roles, Claire managed global teams in the delivery of brand messaging, corporate communications, digital marketing and events.
Claire joined Trio Media as a consultant and completed a management buy-out in 2020, taking the position of owner and CEO. Claire now focuses her time on business leadership, sales, and strategic marketing initiatives for our clients.
Proudest career moment to date was Trio ranking #19 in Campaign’s Best Places to Work 2024 as a first time entry.
Qualifications
- BA (Hons) Degree in Marketing Management
- Measuring Marketing Performance: Chartered Institute of Marketing (CIM)
Experience
Claire’s marketing career began in 2010 and spans a variety of roles. Alongside her position at Trio, Claire is also:
- Trustee at Children’s Heart Surgery Fund
- Ambassador at Rainforest Trust UK
As seen in
Claire has featured regularly on international news, discussing topics ranging from internet safety to the 4 day work week. TV appearances include Sky News, BBC, ITV, CNN and TalkTV. Claire has also regularly been published in the media, with features including The Times, The Telegraph, The Guardian, The Huffington Post, Prolific North and the Financial Times. Claire has also appeared on Evan Davis’ BBC Radio 4’s The Bottom Line Radio Show and Podcast, plus BBC Radio 5 Live’s Wake Up to Money.
There’s nothing I love more than the buzz you get from a really great first meeting with a prospective client. The kind where the creative juices are flowing, ideas are landing and the relationship is just *vibing*. I really enjoy the interaction with a new client where we can really see how we can support them with strategic marketing campaigns. That’s one of the favourite parts of my job.
CEO
Recommended readings
- I’ve got to recommend our e-book as a great source of free marketing knowledge: 49 Free Killer Performance Marketing Tips
- For agency owners, I found this an interesting read lately: Defining Success: Lifestyle vs Scale vs Exit
- I’m biased, but anything on our blog: Trio’s super duper blog
- I’ve been reading Emily Austen’s book, ‘Smarter’ lately
A great book about business strategy I’d recommend is ‘Your Next Five Moves’ by Patrick Bet-David
“Claire has her finger on the pulse of changing marketing and branding trends. She truly believes in the power of storytelling and the impact it has on both B2B and B2C campaigns. It is a pleasure to collaborate with her on projects. She has always demonstrated great leadership and is a true team player.”
