What a month! Talking to the national press about our 4-day working week trial, settling into our amazing new office space (check the vlog to see the big reveal). Oh, and some of the usual stuff too – you know, client meetings, website design, SEO, content strategy, socials, video – and staying on top …
It’s the 3 in 3! Your June Digital Marketing News Roundup Read More »
YouTube’s announced that it’s making Shorts ‘shoppable’ – this means that brands and marketers will soon be able to include clickable product links in the actual video. Sure, they’re chasing TikTok’s tail (who isn’t, right now?) But YouTube Shorts are a pretty big deal, with 30 billion daily views. And while Shoppable Shorts haven’t arrived …
YouTube Shorts – Why You Need Them & How To Make Them Read More »
We still don’t know whether Apple are intending to go head-to-head with Google on a new search engine, or if they’re just revamping Siri and Spotlight. They haven’t commented either way. But it’s definitely worth keeping an eye on – if Apple are planning to take on Google, it could be their biggest gamechanger yet. …
It’s been two weeks since Google rolled out their first major core update of the year. As ever, the SEO industry response has been…emotional. However, there’s been some real changes this time, with some big winners and losers. Industries experiencing volatility include arts & entertainment, games, home & garden, internet & telecom, jobs & education, …
Google’s May 2022 Core Update – What You Need To Know Read More »
We’re living our best life on camera at the mo – as well as our weekly ‘3 in 3’ digital marketing updates, we’ve been sharing our journey with you on our ‘Running Riot VLOG’ – you can see the whole Trio team in action, and you get an idea of what it takes to run …
It’s the 3 in 3! Your May Digital Marketing News Roundup Read More »
Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses. And it’s completely free to set one up. Which makes it all the more surprising when you see …
How To Get More From Your Google Business Profile Read More »
EA have spent a long time listening and responding to the needs of their customers, and they’re not alone in prioritising the importance of personalisation in creating the perfect customer experience. EA Sports in particular have always been 18 yards ahead of the competition when it comes to understanding the needs of its audience and …
Competitor analysis is a huge part of what we do here at Trio. No business operates in a vacuum and understanding how your competitors work will help you define your brand, and avoid your competitor’s mistakes. The first step in understanding your competitors? Identify them. Identifying Your Competitors Do you know who you’re competing against? …
Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly …
Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there …
Build Links The Right Way – By Providing The Best Answer Read More »
