Sit down with our project manager, Catherine Hu
Over the years, we’ve built a hard-working team of individuals who share a passion for being the best for our clients, ourselves and each other. One person who’s been this passionate since day one is Catherine Hu, our superstar project manager. Along with keeping website and design projects running smoothly, Catherine works with our team […]
What is performance marketing?
Performance marketing is a data-driven approach to digital marketing where clear goals like clicks, leads or sales measure success. It focuses on actions that can be tracked and improved using key performance indicators (KPIs). To help you understand the gist of performance marketing, we like to refer to this historic quote from John Wanamaker: “Half […]
Molly’s work experience with Trio!
We sat down with Molly, who joined us for work experience, helping both the performance marketing and website teams with tasks and soaking up knowledge from everyone. Ever since day one, she’s brought a lively energy to the office, getting everyone to participate in filming videos for our social media accounts. Enough from us, let’s […]
Which brands ‘nailed it’ or ‘failed it’ with their 2025 April Fools campaigns?
April Fools’ Day offers an opportunity for marketers and brands to add some fun and go off-piece with their messaging. It’s the perfect time to step away from the usual content and experiment with clever pranks, unexpected campaigns and viral stunts that can stand out in the crowd. So, which brands nailed it or failed […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Celebrating colourful cultures at Trio
Namaskar, Marhaba, Hallo and Hello! Did you know that Trio has a mix of various cultures? Each country’s culture brings its delightful flair and charm, along with a delicious variety of cuisines, to our office. By having a diverse team, we’ve opened our agency to incredible opportunities to celebrate our team’s culture. We’ve learnt a […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]
Trio takes the stage at marketingSHOWCASE
If you didn’t know already, we love talking about digital marketing. So, why not share our expert knowledge at one of the biggest industry events, marketingSHOWCASE, on February 25th? marketingSHOWCASE is a popular digital marketing event for professionals and aspiring marketers eager to learn from them. You can network with other marketers, hear from industry […]
How do you decide if you need a rebrand or brand refresh?
Let’s cut to the chase: your brand can’t stay in the ‘set it and forget it’ mode forever. Many Businesses often don’t realise their brand is outdated until they see the effects, like declining sales and reduced visibility. Evaluating your brand’s identity and marketing strategy is the perfect opportunity to align with market trends and […]
2025 digital marketing predictions: Trends to watch!
We can’t deny that 2024 was a huge year for marketing trends. One thing is for sure: artificial intelligence (AI) has taken over the last 12 months and will continue to do so this year. In this blog, we sat with our digital marketing team, plus our CEO, Claire Daniels, to discuss our 2025 marketing predictions. […]
