Is WordPress good for every type of website?
WordPress. What was once a blogger’s paradise is now a global content management system (CMS) for websites everywhere. You’ve probably heard of it by now. It’s been here since 2003 – the same year Beyoncé left Destiny’s Child. Coincidence? We think not. Even 20 years on, these superstars still outshine whoever comes in their way. […]
Top Tips for B2B Social Media – Brand Awareness like Barbie
Written by Natalie Metcalf, Social Media Manager Okay, I’ll say it – the Barbie movie marketing was overhyped. Don’t get me wrong, there were some cool ideas, and a lot of great PR, but how hard is it really to create an unforgettable marketing campaign when you have a seemingly limitless budget, huge A-List stars, […]
Innovate UK Awards Trio grant for new AI solution
Innovate UK has awarded Trio a grant to establish a Knowledge Transfer Partnership (KTP) with AI experts at the University of Huddersfield Centre for Autonomous and Intelligent Systems (CAIS). Together, our marketing team, the University of Huddersfield and a graduate will create an advanced AI solution to boost productivity in marketing agencies. Keep reading to […]
Unfiltered: The importance of authenticity on social media
As technology advances and fake content becomes more prevalent, it’s no wonder ‘Authentic’ was chosen as Merriam-Webster’s word of the year in 2023. It’s what all brands should aim for, considering how tired audiences are of seeing perfectly curated, overly edited, and downright fake posts everywhere they look on social media. The rise of TikTok […]
TikTok SEO: How to rank higher on TikTok Search
TikTok is more than just trends and hashtags. It’s an advanced social media platform that’s become Gen-Z’s next-best search engine. Is it time to hang up our Google hat and wave goodbye? At Trio, we don’t see Google going anywhere, but we predict TikTok will become a good contender. Who doesn’t love a bit of […]
Why you should be using social UGC in your ad campaigns
What is UGC? User-generated content (UGC) is authentic, brand-specific content created by customers, employees, brand loyalists or content creators. In short, it’s any content not produced directly by the brand or company. It’s essentially less polished, more authentic and relatable content. UGC has always been about but has taken off in the last decade with […]
Top website design trends & predictions for 2024
Top website design trends & predictions for 2024 As an award-winning web design agency, our team of specialist web developers and designers are always on top of the latest trends and seeking new ways to combine aesthetics with functionality. Let’s dive into the key trends that shaped 2023 and discover the trends that will dominate […]
Choose your fighter – champion social platforms
Why prioritising a champion platform should be your next social strategy In the ever-evolving social media arena, choosing the right platform for your brand can feel like selecting your fighter in a video game. Each platform has its strengths and unique features, making the decision just like choosing the perfect hero for battle. So, gear […]
2 Black Friday marketing campaigns to inspire e-Commerce brands
2023 has been a crazy year for Trio. We had a PR frenzy about the 4 day work week, grew our team from 12 to 19 and brought in lots of amazing clients. In these last few months, we’ve also been busy supporting our clients’ Black Friday and Christmas marketing campaigns. This year, our Black […]
Trio’s best integrated marketing campaigns of 2023
Have you ever interacted with a brand where all their communications are on point? Take Oatly, the oat milk brand, for example. Their no-nonsense, sustainability-driven messaging is consistent everywhere – from their “spam” newsletter to massive billboards. This on-brand experience is no accident. It’s what you call “integrated marketing” at work. https://youtu.be/DkouMtczAZA?feature=shared Brands that take […]
