Why you need a marketing strategy
The saying “practice makes perfect” applies to many things, including digital marketing. You’ll a/b test compelling paid ads, pour money into various marketing campaigns and invest lots of time into work that doesn’t get you anywhere. It happens. But if this keeps happening, there’s a problem. And it’s likely not your budget size – it’s […]
WordPress, HTML5 or Shopify: 3 best website platforms compared
If you want a new website, turning to a website design agency will get you the best results. But before you decide on your website’s look and feel, you must determine how you want it built. You may want to sell products or require a platform you can easily update with content. There are many […]
E-commerce marketing trends for 2024
Have you ever wondered how online shopping began? E-commerce’s humble beginnings started in teleshopping in the 1960s before the internet arrived in the 90s. As the internet grew popular, we welcomed the first ever e-commerce stores: Amazon (1994) and eBay (1995). Since then, the e-commerce industry experienced a meteoric rise in growth. Today, there are […]
When should you start your Christmas marketing campaign?
The chaos of Black Friday and Christmas is nearly here. You might wonder, “Is it still too early to start my holiday marketing?” The answer is no. For marketers, the festive season is all systems go. While we don’t need to suffer Christmas music on repeat like retail workers, we need to start planning for […]
Meet the team: Gary Hanna
Remember those New Year’s promises you made in January? Read more books, upskill in marketing and go to the gym more. You know, those false promises? Well, it’s September. And in the marketing world, September is basically the start of Christmas. Black Friday sales, Christmas campaigns and the dreaded end-of-year report. To keep up with […]
Meet Threads: The newest social media platform on the block
Our lives revolve around social media. Whether you’re live-tweeting the latest Love Island gossip or scrolling through thousands of TikToks, we pretty much live by it. Over the last few months, the OG social media platform, Twitter, has gone down a spiral of changes, making a social media manager’s life a nightmare. Twitter users want […]
4 Day Work Week: How the 4 day week is going 1 year on
Last year, we started the 4 day work week trial with over 60 companies in the UK. Even though the pilot ended in December, we’re still working a 4 day week a year on and will continue doing so in the future. In this blog, we’ll dive into the UK 4 day work week, what […]
What is GA4 and how can you prepare for it?
Data is everywhere and knowing how to use it effectively is a talent on its own. With Google Analytics, we can access, analyse and find new ways to improve our content marketing, web UX, SEO and other marketing efforts. By the 1st of July 2023, we’ll be waving goodbye to Universal Analytics (UA) and saying […]
What Brands ‘Nailed It’ or ‘Failed It’ For Their April Fools Campaign?
April Fools Day is a great day for having a bit of fun, but it’s easy to get it wrong. In this blog, we’ll be looking at the best and worst pranks that brands have attempted on April 1st with mixed results. Yes, that’s right. It’s time for an April Fools edition of ‘Nailed It’ […]
Meet the Team: Claudia Mossman
Welcome to the third edition of our meet-the-team series! In February, we welcomed Claudia Mossman, our Digital Content Creator, to help support our content marketing services. Read on to learn more about Claudia’s experiences, hobbies and top tips for starting a role in content creation and writing. What is your day-to-day role at Trio Media? […]
