What can Chat GPT do and does it have the power to replace our role as marketers?
OpenAI has just announced the release of Chat GPT-4 and on the back of that, we thought we’d take a refreshed look at the capabilities of the platform, the appeal to its users and whether it’s time for marketers to start trembling about the future of their roles. I saw a recent article on Linkedin, […]
Pinterest Predicts: What is it and how can your brand use it?
Pinterest Predicts explained: Earlier this year, Pinterest released its annual “Pinterest Predicts” summary, which examines the newest, hottest trends expected to gain even more traction over the year. For the last 3 years, 80% of their predictions have come true. Pinterest Predicts is based on machine learning algorithms that analyse and identify patterns in the […]
Google Ads: Performance Max – What You Need To Know
What is a Performance Max campaign? Google Performance Max is a type of campaign available on the Google Ads platform that allows advertisers to maximise their return on investment (ROI) through automated bid optimisation. With Performance Max, advertisers set their target ROI and Google’s algorithms take care of the rest, continuously adjusting bids in real-time […]
SEO Link Best Practices: Google’s New Update to Linking on Your Website
Just last week, Google published new link best practices for brands looking to improve their SEO and ranking. With so many changes to the Google Algorithm affecting how well we rank, it’s important to know what to do and how to stay relevant and crawlable to Google. The link best practices document is pretty much […]
Trio Media’s Insight on the UK’s Four-Day Week Pilot
In June 2022, we joined over 60 companies in the UK to take part in the four-day workweek trial. The pilot took place from June to December with the overall aim to see whether a four-day week can work for companies across the world. Two months have now gone by and the results are in. […]
The rise of authentic, unfiltered snapshot social media apps and how your brand can utilise the trend
To BeReal or not to BeReal, that is the question. If you haven’t heard of BeReal or TikTok Now, where have you been? BeReal emerged as one of the top social media apps, increasingly growing in popularity throughout 2022 and reportedly being downloaded a massive 28M times since its launch in 2020. Once each day, […]
The Role of ChatGPT in Marketing: A Collaborative Approach
As technology advances, chatbots have become increasingly popular tools for businesses looking to automate customer service and communication. One such chatbot is ChatGPT, which uses natural language processing (NLP) to generate responses to user input. In this post, we will explore the role that ChatGPT can play in marketing and how it can be used […]
Five Christmas campaigns that ‘nailed it, and five that ‘failed it
The holiday season is here, and that means it’s time to talk about Christmas adverts! A long-standing tradition in advertising, Christmas ads see companies and brands taking advantage of the season’s high spirits to promote their products and services. The holiday period is seen by many brands as a way to boost brand loyalty, and […]
13 Fascinating SEO Stats You Need to Know
Ever wondered how important SEO really is to your business? We’ve compiled some of our favourite SEO stats that will inspire you to improve your organic search performance. The importance of appearing in SERPs (search engine results pages) 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results […]
Google Ranking Systems Updates
The team over at Google have published a new guide to their ever-changing ranking system & algorithm updates. The page has been published on Google Search Central and will keep you informed and updated on the relevant systems used to rank search results and which ones are no longer active. Core algorithm updates and spam updates are […]
