The Trio today is not the same as it was in 2017. Since then, we’ve rebranded, grown our client base and services and brought in new experts.
With so much change, we had outgrown our brand, so we set out to overhaul our brand identity, website and messaging to better represent the business we are today.
Sometimes, when working on your brand, you need a fresh pair of eyes to get it moving. That’s why, soon after bringing in our Head of Design, Gary Hanna, we asked him to develop an entirely new look and feel that would set Trio apart from other agencies.
After the brand was nailed, we wanted it rolled out across our website, web copy and marketing collateral. Our brief was clear: showcase our design abilities and make our site on-brand and easy to use. User experience (UX) and search engine optimisation (SEO) were a top priority from the get-go to ensure our existing marketing efforts didn’t go to waste.
For the copy, we wanted to retain our strong local SEO search presence while optimising keywords with nationwide visibility. This blended approach allows us to target the right audience, improving the quality of leads coming in.
With an established brand presence online and in search, our team worked on matching our strategic ambition and creative team personalities with a bold visual and verbal identity.
We originally planned to change our name and start completely fresh. But in our case, if it ain’t broke, don’t fix it. Now, we don’t take this saying lightly. Our name wasn’t the issue – instead, we needed our brand to capture the evolving nature of our business.
Our starting point came from the number three. This number was present in our name, our logo and our approach to services. A perfect Trio. And so, the rule of three, an age-old principle, became a crucial part of our visual identity.
We redesigned the logo to reflect the new direction. The upward arrow was replaced with a forward-facing right-angle triangle, the perfect visual representation of the number three.
We then created a collection of modular brand shapes, all made up of the right-angled triangle. Each shape could represent a part of Trio—our services, our people, our clients and the projects we collaborated on. Everything and anything was made up of little bits of Trio.
Bold patterns, updated typography and a refreshed colour palette, were combined to add personality and excitement to every message. We then finalised this in a brand book, which acts as a guide for when future content is made.
First, we created a set of wireframes to help explore the basic layout and functionality. Then, we started designing a custom WordPress website optimised for UX and SEO. Every piece of copy, call-to-action (CTA) and design element was carefully created and positioned to draw attention and drive users throughout the website.
Our website needed to grow with us, so our WordPress developer, Johnny, built everything into components to allow us to edit and create pages when required. WordPress’ CMS strengthened this flexibility, as our team can develop and add content without limits. This was crucial for our SEO content strategy involving regular blog posts and case studies.
Our tone of voice (ToV) is clear, cheerful and knowledgeable, so we focused on writing web copy that was on-brand, engaging and informative.
Over the years, we’ve been praised for our client-first approach, something which is key to our culture. We reflected this passion across every page, with consistent messaging about what makes Trio different from the rest. The typography and strong colour palette paired perfectly with our ToV, emphasising the creative side of Trio.
Using our on-page SEO and PPC expertise, we optimised web copy with relevant keywords to increase search rankings and drive traffic. We then rolled the new brand across social media, internal comms, marketing collateral and email marketing.
We wanted more than just a new logo – we needed a brand. Trio’s new brand is cohesive, engaging and consistent across every platform. It represents who we are and where we’ll be tomorrow.
This was a great project for the whole team. Everyone came together to develop a website and brand we’re proud to be behind.
We help brands create impactful identities that build trust and drive action. Using striking web design, copywriting and creative marketing tactics, we’ll get you where you need to be.
