11 simple SEO tips to get your website to the top of google
Originally published June 20, 2019. Updated for 2026. * Search Engine Optimisation (SEO) & AI SEO (AEO) can still feel like a bit of a dark art if you don’t practise it. The goal for many organisations remains the same: to be seen, discovered, and trusted online. But in 2026, the way people search has changed dramatically. […]
How important is Google Business Profile for AI Mode?
Very. Your Google Business Profile (GBP) is no longer just a listing for maps. It’s a key source of information that Google’s AI uses to answer questions about your business. Why? The way people search for information is always changing. It’s moving away from typing keywords and clicking through ten blue links to asking a […]
SEO content writing: How to create content that works for search
You could have a great website design, a seamless UX and solid technical SEO, but if your content is rubbish, nothing matters. Maybe that’s a bit much. But I’m a content writer, after all. Bad copy is just insulting. Thankfully, there’s a way to fix it – so you can appease both the search gods […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]
You are what you E-E-A-T (Part 3: E-E-A-T the leftovers)
Remember, good things take time, and SEO strategies are no exception; they require patience and persistence. So, let’s pick up where we left off! In part 2 we covered foundations and tips of E and E – Experience and Expertise. In part 3, we finish off the acronym – A and the T – Authority and […]
You are what you E-E-A-T (Part 2: E-E-A-T it up)
In Part 1 of this series, “You Are What You E-E-A-T“, we covered the basics of what E-E-A-T is and why it should be a key factor in any SEO and marketing strategy. In parts 2 and 3, we’ll focus on actionable strategies to improve E-E-A-T on your website and show how these improvements can […]
Writing people first content
A guide to writing people-first content Have you ever stumbled upon pages of web content that seem to say a lot – yet really say nothing at all? This repetitive, run-of-the-mill content has littered search engine result pages (SERPs) for years. We’ve seen it all before. Many content writers, once literate storytellers, rely on black […]
You are what you E-E-A-T (Part 1 – An introduction)
In the constantly changing world of SEO, the discussion around Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a ranking factor is a hot topic of debate. Some argue its direct impact on search engine rankings, while others suggest its influence is more nuanced and subtle. However, one thing remains clear. In the traditional sense, e-E-A-T […]
TikTok SEO: How to rank higher on TikTok Search
TikTok is more than just trends and hashtags. It’s an advanced social media platform that’s become Gen-Z’s next-best search engine. Is it time to hang up our Google hat and wave goodbye? At Trio, we don’t see Google going anywhere, but we predict TikTok will become a good contender. Who doesn’t love a bit of […]