What’s going on with AI in SEO?
Today’s blog is based on a recent talk we gave on AI & SEO: The Future of Search. We’re looking to address a big challenge in 2025 and beyond – how AI is affecting SEO and what that means for the future. There’s a lot of confusion currently, as you might have heard the terms […]
6 social audio apps: Where they are in 2026
In 2021, we saw a rise in social audio platforms that brought social media and voice marketing together in one space. Platforms such as Clubhouse, Twitter Spaces and Reddit Talk made waves online, allowing brands and communities to connect through live, voice-only conversations that were raw, unedited and unfiltered. Fast forward to 2026, and the […]
How to feature in Google’s AI results: a strategic guide
How to feature in Google’s AI results: a strategic guide Search is changing as fast as ever. Where once SEO was about keywords and clicks, now Google’s AI-powered results are reshaping how brands appear online. Visibility, not just traffic, has become a key metric. So how do you make sure you show up in these […]
How to grow your brand on Quora and show up in Google’s AI results
How to grow your brand on Quora and show up in Google’s AI results Search is evolving beyond traditional keyword-driven results. Users are increasingly interacting with AI-powered answer engines rather than just scanning links. AI Overviews appear within standard search results without users actively opting in, whileAI Mode is an opt-in feature (currently only 3% […]
11 simple SEO tips to get your website to the top of google
Originally published June 20, 2019. Updated for 2026. * Search Engine Optimisation (SEO) & AI SEO (AEO) can still feel like a bit of a dark art if you don’t practise it. The goal for many organisations remains the same: to be seen, discovered, and trusted online. But in 2026, the way people search has changed dramatically. […]
How important is Google Business Profile for AI Mode?
Very. Your Google Business Profile (GBP) is no longer just a listing for maps. It’s a key source of information that Google’s AI uses to answer questions about your business. Why? The way people search for information is always changing. It’s moving away from typing keywords and clicking through ten blue links to asking a […]
SEO content writing: How to create content that works for search
You could have a great website design, a seamless UX and solid technical SEO, but if your content is rubbish, nothing matters. Maybe that’s a bit much. But I’m a content writer, after all. Bad copy is just insulting. Thankfully, there’s a way to fix it – so you can appease both the search gods […]
How to rank in Google’s AI Overview
“AI is not going to replace search,” affirms Google’s John Mueller at the Search Central Live NYC the other week. Mueller, a senior search analyst, made clear that the foundational aspects of SEO still matter, but experts will need to adapt to ongoing shifts or face falling behind. One way SEO has evolved is through […]
Is Google’s AI Overview hurting your search traffic?
For the past 25 years, Google has been the leading search engine. Now, with generative AI, it has become an answer engine designed to give you direct answers to your questions without you having to lift a finger. Google AI Overview is redefining the capabilities of search engines. You no longer need to sift through […]
You are what you E-E-A-T (Part 3: E-E-A-T the leftovers)
Remember, good things take time, and SEO strategies are no exception; they require patience and persistence. So, let’s pick up where we left off! In part 2 we covered foundations and tips of E and E – Experience and Expertise. In part 3, we finish off the acronym – A and the T – Authority and […]