The Role of ChatGPT in Marketing: A Collaborative Approach
As technology advances, chatbots have become increasingly popular tools for businesses looking to automate customer service and communication. One such chatbot is ChatGPT, which uses natural language processing (NLP) to generate responses to user input. In this post, we will explore the role that ChatGPT can play in marketing and how it can be used […]
Five Christmas campaigns that ‘nailed it, and five that ‘failed it
The holiday season is here, and that means it’s time to talk about Christmas adverts! A long-standing tradition in advertising, Christmas ads see companies and brands taking advantage of the season’s high spirits to promote their products and services. The holiday period is seen by many brands as a way to boost brand loyalty, and […]
13 Fascinating SEO Stats You Need to Know
Ever wondered how important SEO really is to your business? We’ve compiled some of our favourite SEO stats that will inspire you to improve your organic search performance. The importance of appearing in SERPs (search engine results pages) 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results […]
Google Ranking Systems Updates
The team over at Google have published a new guide to their ever-changing ranking system & algorithm updates. The page has been published on Google Search Central and will keep you informed and updated on the relevant systems used to rank search results and which ones are no longer active. Core algorithm updates and spam updates are […]
The story of “It’s Coming Home”
As England head into the quarter finals following their win against Senegal in the 2022 World Cup in Qatar, we take a look at how “It’s Coming Home” has become not only a theme tune for football generations, but also a slogan known and loved by many. Where does the term “It’s Coming Home” come […]
5 Considerable Mistakes I made when implementing a four day week
In 2022, we decided to join 73 other companies in adopting a four day work week for our employees, with no loss of pay, as part of a nationwide six month trial. Now that the trial has come to an end, our CEO Claire Daniels reflects back on what she would’ve done differently. 1. Allowing […]
The heavyweight battle between website design and site speed.
As a full-service digital marketing agency, we often find ourselves asking customers to face a trade-off between web design and site speed. The web is an ever-changing and evolving environment; one of the most important aspects of keeping up with this change is ensuring that your website has a strong foundation, which is made up […]
Meet The Team: El Craig
It’s time for another edition of Meet The Team and the person in the hotseat today is our account executive El Craig. Since joining Trio Media, El has enjoyed getting stuck into working with a range of clients and improving their digital marketing knowledge. Read on to learn more about how she got into digital […]
Is TikTok Shopping The New QVC?
TikTok Shop has grown massively since its launch in the UK last year, is it now the new QVC? First, What is TikTok Shop? You don’t know what a TikTok shop is?? Well get to know! TikTok Shop allows brands and creators to sell products directly through TikTok’s app. And there are three main ways […]
Warning: New WordPress Spam Bots Injecting Blogs On Unsuspecting Websites
A few days ago, we became aware of an issue with a WordPress website that we manage, where a spam blog post appeared on their blog overnight. The particular topic of this blog was “The Ultimate Guide to Online Dating” and linked to a gay dating app called Hornet. A bit of research showed […]
